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- catalog abstract "An account of American business, examining how America became a consumer society.".
- catalog contributor b2724386.
- catalog contributor b2724387.
- catalog created "1990.".
- catalog date "1990".
- catalog date "1990.".
- catalog dateCopyrighted "1990.".
- catalog description "An account of American business, examining how America became a consumer society.".
- catalog description "Includes bibliographical references.".
- catalog description "The all-consuming century: the making of the American emporium -- The great cola wars: Coke vs. Pepsi -- Putting America on wheels: Ford vs. General Motors -- Stocking America's pantries: the rise and fall of A & P -- Bringing the mass market home: Sears, Montgomery Ward, and their newer rivals -- Secrets of success: modern marketing in historical perspective -- Appendix A: A comparison of chain and independent grocery operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the president of Kroger, 1930.".
- catalog extent "xi, 481 p. :".
- catalog hasFormat "New and improved.".
- catalog identifier "0465050239".
- catalog identifier "0465050247".
- catalog isFormatOf "New and improved.".
- catalog issued "1990".
- catalog issued "1990.".
- catalog language "eng".
- catalog publisher "New York : Basic Books,".
- catalog relation "New and improved.".
- catalog spatial "United States".
- catalog subject "381/.0973 20".
- catalog subject "HF5415.1 .T44 1990".
- catalog subject "Marketing United States Case studies.".
- catalog subject "Marketing United States History.".
- catalog tableOfContents "The all-consuming century: the making of the American emporium -- The great cola wars: Coke vs. Pepsi -- Putting America on wheels: Ford vs. General Motors -- Stocking America's pantries: the rise and fall of A & P -- Bringing the mass market home: Sears, Montgomery Ward, and their newer rivals -- Secrets of success: modern marketing in historical perspective -- Appendix A: A comparison of chain and independent grocery operations -- Appendix B: Excerpts from Michael J. Cullen's letter to the president of Kroger, 1930.".
- catalog title "New and improved : the story of mass marketing in America / Richard S. Tedlow.".
- catalog type "Case studies. fast".
- catalog type "History. fast".
- catalog type "text".