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- catalog abstract "Selected as One of Media & Values' Best Books Using varying approaches, researchers have tried to capture the actual dynamics and role of media in culture and society, but do we really understand this relationship? Super Media introduces and illustrates the newly emerging cultural studies approach to understanding the media in society. Drawing from both humanities and the social sciences, cultural studies centers its analysis in text, meaning, representation, interpretation, conflict, ideology, hegemony, and culture. In his analysis, Michael Real first provides a critical review of previous traditions of media research and theory--illustrated with tables and comparative charts--and then reintegrates media study around cultural studies. He then presents extensive case studies that illustrate the concepts and theories of the cultural studies approach. Included are the most widely available expressions of culture in history: the Olympics, superpower politics, Oscar-winning films, prime time television, and other transnational cases. Original in perspective, Super Media examines top research in media communication and provides a synthesis between research and the media experiences that affect people's everyday lives. The result is a provocative volume that will provide useful insights to professionals and advanced students in all areas of communication and popular culture. --Publisher description.".
- catalog contributor b2735644.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "Includes bibliographical references (p. 262-275)".
- catalog description "Our Media, Ourselves : Identity, Culture, and the Experience of Super Media -- Cultural Studies as Metadiscipline : Interpreting Presidential Assassinations -- Empirical Analysis : The Academy Awards -- Structuralist Analysis 1 : Bill Cosby and Recoding Ethnicity -- Structuralist Analysis 2 : Gender in Movie Directing -- Critical Analysis 1 : The Cold War in Film and Television or, Take That, You Dirty Commie! -- Critical Analysis 2 : Media Bias and Olympic Boycotts -- Ritual Analysis : The Olympic Global Event -- Conclusions : Super Media : The Clouded Mirror.".
- catalog description "Selected as One of Media & Values' Best Books Using varying approaches, researchers have tried to capture the actual dynamics and role of media in culture and society, but do we really understand this relationship? Super Media introduces and illustrates the newly emerging cultural studies approach to understanding the media in society. Drawing from both humanities and the social sciences, cultural studies centers its analysis in text, meaning, representation, interpretation, conflict, ideology, hegemony, and culture. In his analysis, Michael Real first provides a critical review of previous traditions of media research and theory--illustrated with tables and comparative charts--and then reintegrates media study around cultural studies. He then presents extensive case studies that illustrate the concepts and theories of the cultural studies approach. Included are the most widely available expressions of culture in history: the Olympics, superpower politics, Oscar-winning films, prime time television, and other transnational cases. Original in perspective, Super Media examines top research in media communication and provides a synthesis between research and the media experiences that affect people's everyday lives. The result is a provocative volume that will provide useful insights to professionals and advanced students in all areas of communication and popular culture. --Publisher description.".
- catalog extent "283 p. :".
- catalog hasFormat "Super media.".
- catalog identifier "0803933134".
- catalog identifier "0803933142 (pbk.)".
- catalog isFormatOf "Super media.".
- catalog isPartOf "Communication and human values (Newbury Park, Calif.)".
- catalog isPartOf "Communication and human values".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Newbury Park, Calif. : Sage Publications,".
- catalog relation "Super media.".
- catalog spatial "United States.".
- catalog subject "302.2/34 19".
- catalog subject "Mass media United States.".
- catalog subject "Mass media.".
- catalog subject "P91 .R38 1989".
- catalog subject "Popular culture.".
- catalog tableOfContents "Our Media, Ourselves : Identity, Culture, and the Experience of Super Media -- Cultural Studies as Metadiscipline : Interpreting Presidential Assassinations -- Empirical Analysis : The Academy Awards -- Structuralist Analysis 1 : Bill Cosby and Recoding Ethnicity -- Structuralist Analysis 2 : Gender in Movie Directing -- Critical Analysis 1 : The Cold War in Film and Television or, Take That, You Dirty Commie! -- Critical Analysis 2 : Media Bias and Olympic Boycotts -- Ritual Analysis : The Olympic Global Event -- Conclusions : Super Media : The Clouded Mirror.".
- catalog title "Super media : a cultural studies approach / Michael R. Real.".
- catalog type "text".