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catalog contributor b2773014.
catalog contributor b2773015.
catalog created "c1990.".
catalog date "1990".
catalog date "c1990.".
catalog dateCopyrighted "c1990.".
catalog description "Counsels's summary : the ABA Special Committee's report on the FTC (Kirkpatrick II) / Stephen Calkins -- Kirkpatrick II : views of a member of the Special Committee / Caswell O. Hobbs, III -- Comments by a consumer advocate at the CSPI / Bruce A. Silverglade -- Remarks by a consumer advocate at Consumers Union / Mark Silbergeld -- Comments by a State Attorney General / Linley Pearson -- The FTC and advertising regulation / Wallace S. Snyder -- The Federal Trade Commission : going, going ... / Louis W. Stern -- The FTC : an institution or an instrument? / William L. Wilkie -- Kirkpatrick II : a view from inside the Commission / William C. MacLeod -- Kirkpatrick II : counsel responds / Stephen Calkins -- The Federal Trade Commission in 1968 : times of turmoil and response / Mary Gardiner Jones.".
catalog description "Includes bibliographical references and index.".
catalog description "Reflections of a Commission staffer / Christian S. White -- Second-order effects of the FTC initiatives / H. Keith Hunt -- At the turning point : the Commission in 1978 / William J. Baer -- Comments on the Commission in 1978 / Thomas H. Stanton -- The FTC in 1978 : some observations from a marketing academic / Kenneth L. Bernhardt -- The FTC in 1988 : phoenix or finis? ; The FTC in 1989 : rising from the ashes? / Andrew J. Strenio, Jr. -- The FTC in the 1980s / J. Howard Beales, III -- Comments on the FTC in 1988 / John E. Calfee -- The Federal Trade Commission in historical perspective : the first fifty years / Mary Ellen Zuckerman -- Past FTC participation by marketing academics / Patrick E. Murphy -- Marketing academics at the FTC : reflections and recommendations / Mary Gardiner Jones.".
catalog description "The markerting literature in public policy: 1970-1988 / Gregory T. Gundlach and William L. Wilkie -- Current role of research at the federal trade commission / Thomas J. Maronick -- Research needs of the FTC in the 1990s: voice of a lone FTC staff economist / Janis K. Pappalardo -- Research priorities for public policy and marketing in the 1990s / Thomas C. Kinnear -- Priority public policy research needs for the 1990s / Michael B. Mazis -- "Unfair methods of competition" in the 1990s: the example of frequent-flyer programs / Stephen Calkins -- A public policy research agenda for the 1990s / Alan R. Andreasen -- Appendix I: the federal trade commission act as amended by the Wheeler-lea act of 1938 -- AppendixII: report of the American bar association section of antitrust law special committee to study the role of the federal trade commission.".
catalog description "The marketing of alcohol : a spirited debate / Michael B. Mazis -- Charting a public policy agenda for cigarettes / Joel B. Cohen -- Executives' attitudes toward advertising regulation : a survey / Bonnie B. Reece and Stephen A. Greyser -- Some effects of marketing and advertising regulation / Harold H. Kassarjian -- The FTC and deceptive advertising : a performance assessment / Thomas C. Kinnear and Ann R. Root -- Identifying and resolving consumer information problems : a new approach / Paul N. Bloom -- The economics of information : research issues / Darlene B. Smith, Gary T. Ford, and John L. Swasy -- Empirical insights for the FTC : comments on the Bloom and Smith et al. papers / Joshua L. Wiener -- Perspectives on the future business environment and the Federal Trade Commission / John G. Keane.".
catalog extent "xix, 469 p. :".
catalog hasFormat "Marketing and advertising regulation.".
catalog identifier "0268013829 :".
catalog identifier "0268013837 (pbk.) :".
catalog isFormatOf "Marketing and advertising regulation.".
catalog issued "1990".
catalog issued "c1990.".
catalog language "eng".
catalog publisher "Notre Dame : University of Notre Dame,".
catalog relation "Marketing and advertising regulation.".
catalog spatial "United States".
catalog subject "353.0082/6 20".
catalog subject "KF1611 .M37 1990".
catalog subject "Trade regulation United States Congresses.".
catalog subject "United States. Federal Trade Commission Congresses.".
catalog tableOfContents "Counsels's summary : the ABA Special Committee's report on the FTC (Kirkpatrick II) / Stephen Calkins -- Kirkpatrick II : views of a member of the Special Committee / Caswell O. Hobbs, III -- Comments by a consumer advocate at the CSPI / Bruce A. Silverglade -- Remarks by a consumer advocate at Consumers Union / Mark Silbergeld -- Comments by a State Attorney General / Linley Pearson -- The FTC and advertising regulation / Wallace S. Snyder -- The Federal Trade Commission : going, going ... / Louis W. Stern -- The FTC : an institution or an instrument? / William L. Wilkie -- Kirkpatrick II : a view from inside the Commission / William C. MacLeod -- Kirkpatrick II : counsel responds / Stephen Calkins -- The Federal Trade Commission in 1968 : times of turmoil and response / Mary Gardiner Jones.".
catalog tableOfContents "Reflections of a Commission staffer / Christian S. White -- Second-order effects of the FTC initiatives / H. Keith Hunt -- At the turning point : the Commission in 1978 / William J. Baer -- Comments on the Commission in 1978 / Thomas H. Stanton -- The FTC in 1978 : some observations from a marketing academic / Kenneth L. Bernhardt -- The FTC in 1988 : phoenix or finis? ; The FTC in 1989 : rising from the ashes? / Andrew J. Strenio, Jr. -- The FTC in the 1980s / J. Howard Beales, III -- Comments on the FTC in 1988 / John E. Calfee -- The Federal Trade Commission in historical perspective : the first fifty years / Mary Ellen Zuckerman -- Past FTC participation by marketing academics / Patrick E. Murphy -- Marketing academics at the FTC : reflections and recommendations / Mary Gardiner Jones.".
catalog tableOfContents "The markerting literature in public policy: 1970-1988 / Gregory T. Gundlach and William L. Wilkie -- Current role of research at the federal trade commission / Thomas J. Maronick -- Research needs of the FTC in the 1990s: voice of a lone FTC staff economist / Janis K. Pappalardo -- Research priorities for public policy and marketing in the 1990s / Thomas C. Kinnear -- Priority public policy research needs for the 1990s / Michael B. Mazis -- "Unfair methods of competition" in the 1990s: the example of frequent-flyer programs / Stephen Calkins -- A public policy research agenda for the 1990s / Alan R. Andreasen -- Appendix I: the federal trade commission act as amended by the Wheeler-lea act of 1938 -- AppendixII: report of the American bar association section of antitrust law special committee to study the role of the federal trade commission.".
catalog tableOfContents "The marketing of alcohol : a spirited debate / Michael B. Mazis -- Charting a public policy agenda for cigarettes / Joel B. Cohen -- Executives' attitudes toward advertising regulation : a survey / Bonnie B. Reece and Stephen A. Greyser -- Some effects of marketing and advertising regulation / Harold H. Kassarjian -- The FTC and deceptive advertising : a performance assessment / Thomas C. Kinnear and Ann R. Root -- Identifying and resolving consumer information problems : a new approach / Paul N. Bloom -- The economics of information : research issues / Darlene B. Smith, Gary T. Ford, and John L. Swasy -- Empirical insights for the FTC : comments on the Bloom and Smith et al. papers / Joshua L. Wiener -- Perspectives on the future business environment and the Federal Trade Commission / John G. Keane.".
catalog title "Marketing and advertising regulation : the Federal Trade Commission in the 1990s / edited by Patrick E. Murphy and William L. Wilkie.".
catalog type "Conference proceedings. fast".
catalog type "text".