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- catalog contributor b2804724.
- catalog contributor b2804725.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "Includes bibliographical references.".
- catalog description "What role for history? -- J.C. Penney Co. : running with the chain concept -- Coca-Cola : initiating mass marketing -- The battle for cigarette supremacy, 1920s and 1930s -- King Kullen and the emergence of the supermarket -- Lever's massive attack on Crisco with Spry, 1936 -- Pepsi-Cola in the 1950s : a competitive resurgence -- Lestoil : battling the giants to gain market entry -- Korvette : inaugurating the discount revolution -- Miller beer : transferring marketing muscle to the brewing industry -- L'eggs : innovation in hosiery marketing -- McDonald's : success with such a simple product -- K Mart : the discount revolution matures -- Perdue chickens : differentiating a commodity -- Hyatt Legal Services : new adaptations of marketing -- International Management Group : marketing of athletes -- Apple Computer : blending technology and marketing -- Nike : bearding foreign competition -- The Dalkon Shield : mishandling the public trust -- Johnson & Johnson's Tylenol : regaining the public trust -- Conclusions : what can be learned?".
- catalog extent "vii, 290 p. :".
- catalog hasFormat "Marketing successes, historical to present day.".
- catalog identifier "0471512621 :".
- catalog isFormatOf "Marketing successes, historical to present day.".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley,".
- catalog relation "Marketing successes, historical to present day.".
- catalog subject "658.8 20".
- catalog subject "HF5415 .H2432 1990".
- catalog subject "Marketing Case studies.".
- catalog tableOfContents "What role for history? -- J.C. Penney Co. : running with the chain concept -- Coca-Cola : initiating mass marketing -- The battle for cigarette supremacy, 1920s and 1930s -- King Kullen and the emergence of the supermarket -- Lever's massive attack on Crisco with Spry, 1936 -- Pepsi-Cola in the 1950s : a competitive resurgence -- Lestoil : battling the giants to gain market entry -- Korvette : inaugurating the discount revolution -- Miller beer : transferring marketing muscle to the brewing industry -- L'eggs : innovation in hosiery marketing -- McDonald's : success with such a simple product -- K Mart : the discount revolution matures -- Perdue chickens : differentiating a commodity -- Hyatt Legal Services : new adaptations of marketing -- International Management Group : marketing of athletes -- Apple Computer : blending technology and marketing -- Nike : bearding foreign competition -- The Dalkon Shield : mishandling the public trust -- Johnson & Johnson's Tylenol : regaining the public trust -- Conclusions : what can be learned?".
- catalog title "Marketing successes, historical to present day : what we can learn / Robert F. Hartley.".
- catalog type "Case studies. fast".
- catalog type "text".