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catalog contributor b2835844.
catalog contributor b2835845.
catalog created "c1989.".
catalog date "1989".
catalog date "c1989.".
catalog dateCopyrighted "c1989.".
catalog description "An educator's perspective / Ray Eldon Hiebert -- An author's perspective / Bill Cantor -- A historical perspective / Edward L. Bernays -- A CEO's perspective of his public relations staff / Roger B. Smith -- Marketing communications / Thomas L. Harris -- Investor relations : a marketing function / Johnnie D. Johnson -- Takeover contests / Richard E. Cheney -- Employee communications / Roger D'Aprix -- Corporate identity programs / James L. Tolley -- Consumer relations / Camille Haney and Keith S. Collins -- Nonprofit organizations and their public relations / James Holland -- Community relations / John F. Hussey -- Corporate philanthropy / Reynold Levy and Frank Oviatt, Jr. -- Lobbying for special interests / Robert K. Gray -- Dealing with the business and financial media / Wesley E. Truesdell -- Crisis : dealing with the unexpected / Curtis G. Linke -- Corporate advertising and its role in public relations / Edward C. MacEwen -- Editorial services / Harold Olsen -- Speech writing for corporate executives / Jerry Tarver -- Audiovisual aids / Willa Armstrong -- Technology / George T. Overholt.".
catalog description "Includes bibliographical references and indexes.".
catalog description "Research : the indispensable tool / John Gilfeather -- Special events : how they're planned and organized / Carlton L. Curtis -- Media relations : public relations' basic activity / Carole Howard -- Advocacy campaigns / Anne Wexler -- Finding and keeping the right people / Bill Cantor -- Public relations/public affairs job guidelines / Bill Cantor -- A CEO's expectations of public relations / James E. Arnold -- Analyzing and developing a public relations strategy / Gerald Hickman -- Accountability in public relations / Alfred Geduldig -- Using a public relations firm / Robert L. Ferrante -- A global look at public relations / Gavin Anderson -- Public relations in the world marketplace / Roger Hayes -- Building an international public relations network / Charles Mangee -- Management of international public relations / Toni Muzi Falconi -- Policy of international corporations / Goran Sjoberg -- Dealing with isolation : public relations in Australia / Mac Thomson -- The practice of public relations in Latin America / Robert Ferber -- Public relations in the twenty-first century / Chester Burger.".
catalog extent "viii, 520 p. :".
catalog hasFormat "Experts in action.".
catalog identifier "0582998662 (pbk.) :".
catalog isFormatOf "Experts in action.".
catalog isPartOf "Longman series in public communication".
catalog issued "1989".
catalog issued "c1989.".
catalog language "eng".
catalog publisher "New York : Longman,".
catalog relation "Experts in action.".
catalog spatial "United States.".
catalog subject "659.2 19".
catalog subject "HM263 .E96 1989".
catalog subject "Industrial publicity United States.".
catalog subject "Industrial publicity.".
catalog subject "Public relations United States.".
catalog subject "Public relations consultants United States.".
catalog tableOfContents "An educator's perspective / Ray Eldon Hiebert -- An author's perspective / Bill Cantor -- A historical perspective / Edward L. Bernays -- A CEO's perspective of his public relations staff / Roger B. Smith -- Marketing communications / Thomas L. Harris -- Investor relations : a marketing function / Johnnie D. Johnson -- Takeover contests / Richard E. Cheney -- Employee communications / Roger D'Aprix -- Corporate identity programs / James L. Tolley -- Consumer relations / Camille Haney and Keith S. Collins -- Nonprofit organizations and their public relations / James Holland -- Community relations / John F. Hussey -- Corporate philanthropy / Reynold Levy and Frank Oviatt, Jr. -- Lobbying for special interests / Robert K. Gray -- Dealing with the business and financial media / Wesley E. Truesdell -- Crisis : dealing with the unexpected / Curtis G. Linke -- Corporate advertising and its role in public relations / Edward C. MacEwen -- Editorial services / Harold Olsen -- Speech writing for corporate executives / Jerry Tarver -- Audiovisual aids / Willa Armstrong -- Technology / George T. Overholt.".
catalog tableOfContents "Research : the indispensable tool / John Gilfeather -- Special events : how they're planned and organized / Carlton L. Curtis -- Media relations : public relations' basic activity / Carole Howard -- Advocacy campaigns / Anne Wexler -- Finding and keeping the right people / Bill Cantor -- Public relations/public affairs job guidelines / Bill Cantor -- A CEO's expectations of public relations / James E. Arnold -- Analyzing and developing a public relations strategy / Gerald Hickman -- Accountability in public relations / Alfred Geduldig -- Using a public relations firm / Robert L. Ferrante -- A global look at public relations / Gavin Anderson -- Public relations in the world marketplace / Roger Hayes -- Building an international public relations network / Charles Mangee -- Management of international public relations / Toni Muzi Falconi -- Policy of international corporations / Goran Sjoberg -- Dealing with isolation : public relations in Australia / Mac Thomson -- The practice of public relations in Latin America / Robert Ferber -- Public relations in the twenty-first century / Chester Burger.".
catalog title "Experts in action : inside public relations / [edited by] Bill Cantor ; edited by Chester Burger.".
catalog type "text".