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- catalog contributor b3000853.
- catalog contributor b3000854.
- catalog created "[c1917]".
- catalog date "1917".
- catalog date "[c1917]".
- catalog dateCopyrighted "[c1917]".
- catalog extent "xvii, 330 p.".
- catalog isPartOf "Harvard pre-1920 social history/business preservation microfilm project ; 2263. mmf".
- catalog isPartOf "Modern business; a series of texts prepared as part of the modern business course and service of the Alexander Hamilton Institute. [v.6]".
- catalog issued "1917".
- catalog issued "[c1917]".
- catalog language "eng".
- catalog publisher "New York, Alexander Hamilton Institute".
- catalog subject "Advertising.".
- catalog subject "HF5351 .M76 vol. 6".
- catalog title "Advertising principles, by Herbert F. De Bower.".
- catalog type "text".