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- catalog contributor b3056956.
- catalog contributor b3056957.
- catalog created "1989.".
- catalog date "1989".
- catalog date "1989.".
- catalog dateCopyrighted "1989.".
- catalog description "Bibliography: p. 31-33.".
- catalog extent "33 p. ;".
- catalog isPartOf "Working paper (Harvard University. Graduate School of Business Administration. Division of Research) ; HBS 90-039.".
- catalog isPartOf "Working paper / Division of Research, Harvard Business School ; 90-039".
- catalog issued "1989".
- catalog issued "1989.".
- catalog language "eng".
- catalog publisher "Boston, MA (Soldiers Field, Boston 02163) : Division of Research, Harvard Business School,".
- catalog subject "Discount.".
- catalog title "The negative impact of deep discounts : an experimental test of the moderate effect of brand trial / Gwen Ortmeyer, Joel Huber.".
- catalog type "text".