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- catalog abstract "This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.".
- catalog contributor b3107900.
- catalog contributor b3107901.
- catalog contributor b3107902.
- catalog created "1991".
- catalog date "1991".
- catalog dateCopyrighted "1991".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction : the qualitative turn / Klaus Bruhn Jensen -- Humanistic scholarship as qualitative science : contributions to mass communication research / Klaus Bruhn Jensen -- The qualitative tradition in social science inquiry : contributions to mass communication research / Nicholas W. Jankowski and Fred Wester -- Qualitative methods in the study of news / Gaye Tuchman -- The creation of television drama / Horace M. Newcomb -- The interdisciplinary study of news as discourse / Teun A. van Dijk -- Textual analysis of fictional media content / Peter Larsen -- Reception analysis : mass communication as the social production of meaning / Klaus Bruhn Jensen -- Communication and context : ethnographic perspectives on the media audience / David Morley and Roger Silverstone -- Qualitative research and community media / Nicholas W. Jankowski -- Historical approaches to communication studies / Michael Schudson -- Studying events in their natural settings / Kurt Lang and Gladys Engel Lang -- Media, education, and communities / Michael Green.".
- catalog description "This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.".
- catalog extent "xiv, 272 p. ;".
- catalog identifier "0415054044".
- catalog identifier "0415054052 (pbk.)".
- catalog issued "1991".
- catalog language "eng".
- catalog publisher "London ; New York : Routledge,".
- catalog subject "302.23/072 20".
- catalog subject "Humanities Methodology.".
- catalog subject "Mass media Research Methodology.".
- catalog subject "P91.3 .H35 1991".
- catalog subject "Social sciences Methodology.".
- catalog tableOfContents "Introduction : the qualitative turn / Klaus Bruhn Jensen -- Humanistic scholarship as qualitative science : contributions to mass communication research / Klaus Bruhn Jensen -- The qualitative tradition in social science inquiry : contributions to mass communication research / Nicholas W. Jankowski and Fred Wester -- Qualitative methods in the study of news / Gaye Tuchman -- The creation of television drama / Horace M. Newcomb -- The interdisciplinary study of news as discourse / Teun A. van Dijk -- Textual analysis of fictional media content / Peter Larsen -- Reception analysis : mass communication as the social production of meaning / Klaus Bruhn Jensen -- Communication and context : ethnographic perspectives on the media audience / David Morley and Roger Silverstone -- Qualitative research and community media / Nicholas W. Jankowski -- Historical approaches to communication studies / Michael Schudson -- Studying events in their natural settings / Kurt Lang and Gladys Engel Lang -- Media, education, and communities / Michael Green.".
- catalog title "A Handbook of qualitative methodologies for mass communication research / edited by Klaus Bruhn Jensen and Nicholas W. Jankowski.".
- catalog type "text".