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- catalog abstract "This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press.".
- catalog contributor b3151022.
- catalog contributor b3151023.
- catalog created "1991.".
- catalog date "1991".
- catalog date "1991.".
- catalog dateCopyrighted "1991.".
- catalog description "Includes bibliographical references (p. 383-397) and index.".
- catalog description "This carefully researched and sweeping work ranges from tales of the earliest magazine, The General Magazine of Benjamin Franklin and American Magazine of Andrew Bradford, to contemporary giants such as TV guide and Sports Illustrated, and includes a history of the business press.".
- catalog description "pt. I. The creation of magazine audiences (1741-1865): 1. Publishing for elites : the first magazines and their audiences. 2. Rise of the general magazine. 3. The magazine as a political and cultural influence. 4. Magaizines for ladies. 5. The beginnings of Black magazines. 6. Magazine publishing in the Civil War -- pt. II. The first great change (1865-1918): 7. New audiences, new editors, new magazines. 8. The magazine as a reflection of national life. 9 Periodicals for women : a new phase. 10. Magazines as political weapons in the class struggle. 11. Black periodicals between two wars. 12. Advertising and circulation : the establishing of a magazine business -- pt. III. Developing new audiences (1919-1945): 13. The fall and rise of empires. 14. Henry Luce and the growth of an information press. 15. Developing the mass market. 16. Intellectual currents in the magazines. 17. Photojournalism : a new breed -- pt. IV. Magazines since the Second World War: 18. The transformation of an industry. 19. Changing concepts in women's magazines. 20. Developing male audiences. 21. The way we live : magazines reflecting American life. 22. Postwar intellectual--and other--currents. 23. Alternative magazines. 24. Pulps and science fiction. 25. The triumph of the business press. 26. Designing and marketing the modern magazine. 27. New horizons.".
- catalog extent "viii, 433 p. ;".
- catalog hasFormat "Magazine in America, 1741-1990.".
- catalog identifier "0195051270 (alk. paper) :".
- catalog isFormatOf "Magazine in America, 1741-1990.".
- catalog issued "1991".
- catalog issued "1991.".
- catalog language "eng".
- catalog publisher "New York : Oxford University Press,".
- catalog relation "Magazine in America, 1741-1990.".
- catalog subject "051/.09 20".
- catalog subject "American periodicals History.".
- catalog subject "PN4832 .T43 1991".
- catalog tableOfContents "pt. I. The creation of magazine audiences (1741-1865): 1. Publishing for elites : the first magazines and their audiences. 2. Rise of the general magazine. 3. The magazine as a political and cultural influence. 4. Magaizines for ladies. 5. The beginnings of Black magazines. 6. Magazine publishing in the Civil War -- pt. II. The first great change (1865-1918): 7. New audiences, new editors, new magazines. 8. The magazine as a reflection of national life. 9 Periodicals for women : a new phase. 10. Magazines as political weapons in the class struggle. 11. Black periodicals between two wars. 12. Advertising and circulation : the establishing of a magazine business -- pt. III. Developing new audiences (1919-1945): 13. The fall and rise of empires. 14. Henry Luce and the growth of an information press. 15. Developing the mass market. 16. Intellectual currents in the magazines. 17. Photojournalism : a new breed -- pt. IV. Magazines since the Second World War: 18. The transformation of an industry. 19. Changing concepts in women's magazines. 20. Developing male audiences. 21. The way we live : magazines reflecting American life. 22. Postwar intellectual--and other--currents. 23. Alternative magazines. 24. Pulps and science fiction. 25. The triumph of the business press. 26. Designing and marketing the modern magazine. 27. New horizons.".
- catalog title "The magazine in America, 1741-1990 / John Tebbel, Mary Ellen Zuckerman.".
- catalog type "History. fast".
- catalog type "text".