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- catalog contributor b3180518.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "1. Segmentation and the lifestyle approach -- 2. Getting there from here -- 3. Secure adults -- 4. Women -- 5. College students -- 6. Hispanics -- 7. African Americans -- 8. Marketing through sports -- 9. Catching the tide.".
- catalog description "Includes bibliographical references (p. [153]-[165]) and index.".
- catalog extent "xix, 177 p., [8] p. of plates :".
- catalog identifier "089930446X (lib. bdg. : alk. paper)".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "New York : Quorum Books,".
- catalog spatial "United States.".
- catalog subject "658.8/35 20".
- catalog subject "Consumer behavior United States.".
- catalog subject "Consumers' preferences United States.".
- catalog subject "HF5415.127 .S94 1990".
- catalog subject "Lifestyles United States.".
- catalog subject "Market segmentation United States.".
- catalog tableOfContents "1. Segmentation and the lifestyle approach -- 2. Getting there from here -- 3. Secure adults -- 4. Women -- 5. College students -- 6. Hispanics -- 7. African Americans -- 8. Marketing through sports -- 9. Catching the tide.".
- catalog title "Selling to a segmented market : the lifestyle approach / Chester A. Swenson.".
- catalog type "text".