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- catalog contributor b3199792.
- catalog created "1958.".
- catalog date "1958".
- catalog date "1958.".
- catalog dateCopyrighted "1958.".
- catalog extent "294 p.".
- catalog isPartOf "McGraw-Hill series in advertising and selling".
- catalog issued "1958".
- catalog issued "1958.".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill,".
- catalog spatial "United States.".
- catalog subject "658.8".
- catalog subject "Advertising United States.".
- catalog subject "Consumers United States.".
- catalog subject "HF5813.U6 W6".
- catalog subject "Women United States.".
- catalog title "What makes women buy; a guide to understanding and influencing the new woman of today.".
- catalog type "text".