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- catalog contributor b3205606.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description "A strategic approach to price planning / Daniel T. Seymour -- Using pricing as a strategic weapon / Andrew A. Stern -- The economics of price : measuring elasticities / John Morton -- The power of functional costing in the pricing decision / J. Stanton McGroarty -- Consumer behavior foundations for pricing / Jerry N. Conover -- Legal considerations in pricing decisions : "predatory pricing" / Kevin J. O'Connor -- Analyzing an industry : price levels, price structures, and price changes / William H. Redmond -- Pricing analysis using spreadsheets / Michael V. Laric -- Creative pricing of products and services : principles, analysis, and applications / Gerard J. Tellis -- Implementing proactive pricing : Navistar International Corporation / Steven Hyde.".
- catalog description "Includes bibliographical references.".
- catalog description "Managing demand and adjusting inventory : pricing strategies in the hotel industry / Margaret Shaw and William H. Heck -- Pricing, product differentiation, and the dominant firm : Borden's ReaLemon Foods / David I. Rosenbaum and Phil Hall -- Small business, big opportunity : developing a successful pricing strategy / Matthew Pierson -- Pricing the performing arts / Oliver Chamberlain -- Pharmaceutical pricing : strategies in a regulated industry / Jane T. Osterhaus -- Pricing in smaller service firms : Cassette World, Inc. / John Y. Lee -- Pricing in today's hair care industry : who's in charge? / Deborah Ferro -- Pricing in the new hospital marketplace / Jack Zwanziger.".
- catalog extent "xiv, 439 p. :".
- catalog identifier "1557380325 :".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : Probus Pub. Co.,".
- catalog subject "658.2/16 20".
- catalog subject "HF5416.5 .P733 1989".
- catalog subject "Pricing Decision making.".
- catalog subject "Pricing.".
- catalog tableOfContents "A strategic approach to price planning / Daniel T. Seymour -- Using pricing as a strategic weapon / Andrew A. Stern -- The economics of price : measuring elasticities / John Morton -- The power of functional costing in the pricing decision / J. Stanton McGroarty -- Consumer behavior foundations for pricing / Jerry N. Conover -- Legal considerations in pricing decisions : "predatory pricing" / Kevin J. O'Connor -- Analyzing an industry : price levels, price structures, and price changes / William H. Redmond -- Pricing analysis using spreadsheets / Michael V. Laric -- Creative pricing of products and services : principles, analysis, and applications / Gerard J. Tellis -- Implementing proactive pricing : Navistar International Corporation / Steven Hyde.".
- catalog tableOfContents "Managing demand and adjusting inventory : pricing strategies in the hotel industry / Margaret Shaw and William H. Heck -- Pricing, product differentiation, and the dominant firm : Borden's ReaLemon Foods / David I. Rosenbaum and Phil Hall -- Small business, big opportunity : developing a successful pricing strategy / Matthew Pierson -- Pricing the performing arts / Oliver Chamberlain -- Pharmaceutical pricing : strategies in a regulated industry / Jane T. Osterhaus -- Pricing in smaller service firms : Cassette World, Inc. / John Y. Lee -- Pricing in today's hair care industry : who's in charge? / Deborah Ferro -- Pricing in the new hospital marketplace / Jack Zwanziger.".
- catalog title "The Pricing decision : a strategic planner for marketing professionals / Daniel T. Seymour, editor.".
- catalog type "text".