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• catalog abstract "The major purpose of this study was to investigate television's impact on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The questionnaires centered on people's uses of television and their candidate and issue orientations. Respondents also were asked about orientations, such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study is designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data is organized in one file containing all four surveys in a single record for each respondent.".
• catalog alternative "Television presidential campaign impact on voters".
• catalog contributor b3303242.
• catalog contributor b3303243.
• catalog contributor b3303244.
• catalog created "[197-?]".
• catalog date "1970".
• catalog date "[197-?]".
• catalog dateCopyrighted "[197-?]".
• catalog description "Approximately 1,400 variables.".
• catalog description "Syracuse, New York.".
• catalog description "The data is in card-image format, with 35 decks per case.".
• catalog description "The major purpose of this study was to investigate television's impact on voters during a presidential campaign. Of particular interest were the effects of television news and televised political advertising on people's political images and information. The questionnaires centered on people's uses of television and their candidate and issue orientations. Respondents also were asked about orientations, such as party loyalty, which, while unlikely to be influenced directly by television, might mediate communication effects. The study is designed as a panel, with three pre-election personal interviews and one post-election telephone interview conducted with a random sample of adults living in the Syracuse, New York, metropolitan area. In the first survey in early September, 731 respondents were interviewed, 650 of these were reinterviewed in early October, and again in early November, just before election day. Finally, 676 of the original 731 respondents were contacted for the brief post-election telephone interview. The data is organized in one file containing all four surveys in a single record for each respondent.".
• catalog extent "1 data file ( logical records) +".
• catalog isPartOf "ICPSR (Series) ; 7989.".
• catalog isPartOf "ICPSR ; 7989".
• catalog issued "1970".
• catalog issued "[197-?]".
• catalog language "und".
• catalog publisher "Ann Arbor, Mich. : Inter-university Consortium for Political and Social Research [distributor],".
• catalog requires "The data is in card-image format, with 35 decks per case.".
• catalog spatial "Syracuse, New York.".
• catalog spatial "United States".
• catalog spatial "United States.".
• catalog subject "Advertising, Political United States Public opinion.".
• catalog subject "Public opinion United States.".
• catalog subject "Television in politics United States Public opinion.".
• catalog subject "XIV. Mass Political Behavior and Attitudes. A. Historical and Contemporary Electoral Processes. 1. Primaries, Conventions, and Campaigns.".
• catalog title "Televised presidential campaign impact on voters [computer file] : 1972 panel, Syracuse, New York / principal investigators, Thomas E. Patterson and Robert D. McClure.".
• catalog title "Television presidential campaign impact on voters".