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- catalog contributor b3368197.
- catalog contributor b3368198.
- catalog created "1990.".
- catalog date "1990".
- catalog date "1990.".
- catalog dateCopyrighted "1990.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xvii, 351 p. :".
- catalog identifier "0877572100 :".
- catalog issued "1990".
- catalog issued "1990.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog spatial "United States".
- catalog subject "658.8/3/0973 20".
- catalog subject "Advertising Research United States History.".
- catalog subject "HF5415.2 .P6 1990".
- catalog subject "Marketing research United States History.".
- catalog subject "Politz, Alfred, -1982.".
- catalog title "The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; foreword by Darrell B. Lucas and with additional notes by W. Edwards Deming.".
- catalog type "text".