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- catalog contributor b3387565.
- catalog contributor b3387566.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "Improving health promotion: media advocacy and social marketing approaches / Lawrence Wallack -- Afterword: New perspectives on health communication / Elaine Bratic Arkin [and others].".
- catalog description "Includes bibliographical references (p. 182-191) and index.".
- catalog description "Issues and initiatives in communicating health information / Charles Atkin and Elaine Bratic Arkin -- Mass media and health promotion: promise, problem, and challenge / Lawrence Wallack -- News media responsiveness to public health / Philip Meyer -- Roles and responsibilities of journalists / Stephen Klaidman -- Public health and the media: unequal partners? / Stephen C. Stuyck -- Controversies in advertising of health-related products / William Novelli -- Regulatory policies for communicating health information / Bruce A. Silverglade -- Television and health: images and impact / Nancy Signorielli -- Promoting health through entertainment television / Kathryn C. Montgomery -- Effective mass communication strategies for health campaigns / Brian R. Flay and Dee Burton.".
- catalog extent "198 p. ;".
- catalog hasFormat "Mass communication and public health.".
- catalog identifier "0803939248 (C)".
- catalog identifier "0803939256 (P)".
- catalog isFormatOf "Mass communication and public health.".
- catalog isPartOf "Sage focus editions ; vol. 121".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "Newbury Park : Sage Publications,".
- catalog relation "Mass communication and public health.".
- catalog subject "362.1/014 20".
- catalog subject "Health Education.".
- catalog subject "Health Promotion.".
- catalog subject "Mass Media.".
- catalog subject "Mass media in health education.".
- catalog subject "RA440.5 .M37 1990".
- catalog subject "WA 590 M413 1990".
- catalog tableOfContents "Improving health promotion: media advocacy and social marketing approaches / Lawrence Wallack -- Afterword: New perspectives on health communication / Elaine Bratic Arkin [and others].".
- catalog tableOfContents "Issues and initiatives in communicating health information / Charles Atkin and Elaine Bratic Arkin -- Mass media and health promotion: promise, problem, and challenge / Lawrence Wallack -- News media responsiveness to public health / Philip Meyer -- Roles and responsibilities of journalists / Stephen Klaidman -- Public health and the media: unequal partners? / Stephen C. Stuyck -- Controversies in advertising of health-related products / William Novelli -- Regulatory policies for communicating health information / Bruce A. Silverglade -- Television and health: images and impact / Nancy Signorielli -- Promoting health through entertainment television / Kathryn C. Montgomery -- Effective mass communication strategies for health campaigns / Brian R. Flay and Dee Burton.".
- catalog title "Mass communication and public health : complexities and conflicts / Charles Atkin, Lawrence Wallack, editors.".
- catalog type "text".