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- catalog abstract ""Selling is an appeal to another's reason and emotions, leading that person to accept you, your ideas, or your product. From three decades' experience in the literature ministry, I've become convinced that literature evagelists need to be better trained and more professional. The purpose of this book is to make these basic professional selling techniques practical to the work of the literature evangelist, helping him to become a truly professional person."--Introduction (p.5).".
- catalog contributor b3416939.
- catalog created "c1989.".
- catalog date "1989".
- catalog date "c1989.".
- catalog dateCopyrighted "c1989.".
- catalog description ""Selling is an appeal to another's reason and emotions, leading that person to accept you, your ideas, or your product. From three decades' experience in the literature ministry, I've become convinced that literature evagelists need to be better trained and more professional. The purpose of this book is to make these basic professional selling techniques practical to the work of the literature evangelist, helping him to become a truly professional person."--Introduction (p.5).".
- catalog description "Includes bibliographical references.".
- catalog description "The written word endures -- Publishing and the gospel -- No higher calling -- Being professional -- Prepare for success -- Telling isn't selling -- Persuasion -- Steps to a sale -- Favorable decisions -- Objections -- Prospecting -- Attitude.".
- catalog extent "130 p. :".
- catalog issued "1989".
- catalog issued "c1989.".
- catalog language "eng".
- catalog publisher "Silver Spring, MD, U.S.A. (12501 Old Columbia Pike, Silver Spring, 20904) : Pub. Department, General Conference of Seventh-Day Adventists,".
- catalog subject "BV2369 .A76 1989".
- catalog subject "Christian literature Publishing.".
- catalog subject "Evangelistic work.".
- catalog subject "Selling.".
- catalog tableOfContents "The written word endures -- Publishing and the gospel -- No higher calling -- Being professional -- Prepare for success -- Telling isn't selling -- Persuasion -- Steps to a sale -- Favorable decisions -- Objections -- Prospecting -- Attitude.".
- catalog title "Basic literature evangelism : an introduction to the fundamentals of literature evangelism / Ron Appenzeller.".
- catalog type "text".