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- catalog contributor b3456934.
- catalog created "c1990.".
- catalog date "1990".
- catalog date "c1990.".
- catalog dateCopyrighted "c1990.".
- catalog description "Effective Pricing Management -- The Role of Price -- The Definition of Price -- Importance of Price Decisions -- Conceptual Orientation to Pricing -- Implications of Current Pricing Decisions -- Proactive Pricing -- Managerial Pricing Orientation -- The Three Levels of Pricing Management -- Economic Foundations of Pricing Theory -- The Economics of Price Determination -- Price Determination in Theory -- Corporate and Pricing Objectives -- Market Structure: Degree of Competition -- The Laws of Supply and Demand -- Economic Theory of Buyer Behavior -- Some Useful Concepts from Price Theory -- The Economics of Information -- Some Pricing Anomalies -- Economics of Information -- Signaling and Managing Competition -- Adverse Selection -- Moral Hazard -- Summary of Information Asymmetry -- Competitive Signaling -- Avoiding Price Wars -- Understanding Customer and Buyer Behavior -- Behavioral Foundations for Pricing Management -- Perception -- Multidimensional Role of Price on Buyers' Perceptions -- Psychophysics of Prices -- Processing of Prices as Numerical Information -- Analysis of the Effects of Odd Prices -- Price Awareness -- Pricing Practices that Endanger Profits -- Reference Prices -- Implications for Pricing Strategies and Tactics -- Price Thresholds -- Price and Customer's Perceptions of Value -- Price and Perceived Value -- Integrating Price, Quality, and Sacrifice Information -- Decomposing Perceived Product Value -- Comparative Price Advertising -- Customer Value Analysis -- Value Analysis Management.".
- catalog description "Includes bibliographical references and indexes.".
- catalog extent "xxiv, 502 p. :".
- catalog hasFormat "Pricing.".
- catalog identifier "0070427828 :".
- catalog isFormatOf "Pricing.".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1990".
- catalog issued "c1990.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill Pub. Co.,".
- catalog relation "Pricing.".
- catalog subject "658.8/16 20".
- catalog subject "HF5416.5 .M66 1990".
- catalog subject "Pricing.".
- catalog tableOfContents "Effective Pricing Management -- The Role of Price -- The Definition of Price -- Importance of Price Decisions -- Conceptual Orientation to Pricing -- Implications of Current Pricing Decisions -- Proactive Pricing -- Managerial Pricing Orientation -- The Three Levels of Pricing Management -- Economic Foundations of Pricing Theory -- The Economics of Price Determination -- Price Determination in Theory -- Corporate and Pricing Objectives -- Market Structure: Degree of Competition -- The Laws of Supply and Demand -- Economic Theory of Buyer Behavior -- Some Useful Concepts from Price Theory -- The Economics of Information -- Some Pricing Anomalies -- Economics of Information -- Signaling and Managing Competition -- Adverse Selection -- Moral Hazard -- Summary of Information Asymmetry -- Competitive Signaling -- Avoiding Price Wars -- Understanding Customer and Buyer Behavior -- Behavioral Foundations for Pricing Management -- Perception -- Multidimensional Role of Price on Buyers' Perceptions -- Psychophysics of Prices -- Processing of Prices as Numerical Information -- Analysis of the Effects of Odd Prices -- Price Awareness -- Pricing Practices that Endanger Profits -- Reference Prices -- Implications for Pricing Strategies and Tactics -- Price Thresholds -- Price and Customer's Perceptions of Value -- Price and Perceived Value -- Integrating Price, Quality, and Sacrifice Information -- Decomposing Perceived Product Value -- Comparative Price Advertising -- Customer Value Analysis -- Value Analysis Management.".
- catalog title "Pricing : making profitable decisions / Kent B. Monroe.".
- catalog type "text".