Matches in Harvard for { <http://id.lib.harvard.edu/aleph/002400447/catalog> ?p ?o. }
Showing items 1 to 27 of
27
with 100 items per page.
- catalog contributor b3457071.
- catalog contributor b3457072.
- catalog created "1991.".
- catalog date "1991".
- catalog date "1991.".
- catalog dateCopyrighted "1991.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "James R. Bettman, Michel A. Zins -- Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park -- Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan -- Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel -- Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus -- Mood states and consumer behavior : a critical review / Meryl Paula Gardner -- Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet -- The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman -- The role of attitude theory in marketing / Richard J. Lutz -- Central and peripheral routes to advertising effectiveness : the moderating role of involvement /".
- catalog description "Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman -- Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken -- Body ritual among the Nacirema / Horace Miner.".
- catalog description "Richard E. Petty, John T. Cacioppo, David Schumann -- Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes -- Economic psychology / W. Fred van Raaij -- The role of family communication in consumer socialization of children and adolescents / George P. Moschis -- Joint decisions in home purchasing : a muddling-through process / C. Whan Park -- Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel -- Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch -- A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson -- The continuing significance of social class to marketing / Richard P. Coleman -- The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. --".
- catalog description "Shopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson -- Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml -- The effects of product class knowlege on information search behavior / Merrie Brucks -- Subliminal advertising : what you see is what you get / Timothy E. Moore -- Consumer decision making-- fact or fiction? / Richard W. Olshavsky, Donald H. Granbois -- Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull -- A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter -- The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn -- The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman -- Constructive processes in consumer choice /".
- catalog extent "viii, 616 p. :".
- catalog identifier "0136604404 :".
- catalog issued "1991".
- catalog issued "1991.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- catalog subject "658.8/342 20".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.32 .P47 1991".
- catalog subject "Marketing.".
- catalog tableOfContents "James R. Bettman, Michel A. Zins -- Effects of prior knowledge and esxperience and phase of the choice process on consumer decision processes : a protocol analysis / James R. Bettman, C. Whan Park -- Consumer knowledge : effects on evaluation strategies mediating consumer judgments / Mita Sujan -- Activation research : psychobiological approaches in consumer research / Werner Kroeber-Riel -- Affective and cognitive factors in preferences / Robert B. Zajonc, Hazel Markus -- Mood states and consumer behavior : a critical review / Meryl Paula Gardner -- Personality and consumer behavior : an update / Harold H. Kassarjian, Mary Jane Sheffet -- The experiential aspects of consumption : consumer fantasies, feelings and fun / Morris B. Holbrook, Elizabeth C. Hirschman -- The role of attitude theory in marketing / Richard J. Lutz -- Central and peripheral routes to advertising effectiveness : the moderating role of involvement /".
- catalog tableOfContents "Primitive aspects of consumption in modern American society / Elizabeth C. Hirschman -- Culture and consumption : a theoretical account of the structure and movement of the cultural meaning of consumer goods / Grant McCracken -- Body ritual among the Nacirema / Horace Miner.".
- catalog tableOfContents "Richard E. Petty, John T. Cacioppo, David Schumann -- Recent attribution research in consumer behavior : a review and new directions / Valerie S. Folkes -- Economic psychology / W. Fred van Raaij -- The role of family communication in consumer socialization of children and adolescents / George P. Moschis -- Joint decisions in home purchasing : a muddling-through process / C. Whan Park -- Reference group influence on product and brand purchase decisions / William O. Bearden, Michael J. Etzel -- Effects of group pressure upon the modification and distortion of judgments / Solomon E. Asch -- A propositional inventory for new diffusion research / Hubert Gatignon, Thomas S. Robertson -- The continuing significance of social class to marketing / Richard P. Coleman -- The sacred and the profane in consumer behavior : theodicy on the odyssey / Russell W. Belk, Melanie Wallendorf, John F. Sherry, Jr. --".
- catalog tableOfContents "Shopping for appliances : consumers' strategies and patterns of information search / William L. Wilkie, Peter R. Dickson -- Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence / Valarie A. Zeithaml -- The effects of product class knowlege on information search behavior / Merrie Brucks -- Subliminal advertising : what you see is what you get / Timothy E. Moore -- Consumer decision making-- fact or fiction? / Richard W. Olshavsky, Donald H. Granbois -- Memory and attentional factors in consumer choice : concepts and research methods / John G. Lynch, Jr., Thomas K. Srull -- A behavior modification perspective on marketing / Walter R. Nord, J. Paul Peter -- The effects of music in advertising on choice behavior : a classical conditioning approach / Gerald J. Gorn -- The framing of decisions and the psychology of choice / Amos Tversky, Daniel Kahneman -- Constructive processes in consumer choice /".
- catalog title "Perspectives in consumer behavior / [edited by] Harold H. Kassarjian, Thomas S. Robertson.".
- catalog type "text".