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- catalog contributor b3457085.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references (p. 298-299) and index.".
- catalog extent "xiv, 306 p. :".
- catalog hasFormat "Marketer's guide to public relations.".
- catalog identifier "0471618853 :".
- catalog isFormatOf "Marketer's guide to public relations.".
- catalog isPartOf "Wiley series on business strategy".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog relation "Marketer's guide to public relations.".
- catalog subject "659.2 20".
- catalog subject "Corporate sponsorship.".
- catalog subject "Corporations Public relations.".
- catalog subject "HD59 .H276 1991".
- catalog subject "Marketing Management.".
- catalog title "The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler.".
- catalog type "text".