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- catalog contributor b3490800.
- catalog created "1990.".
- catalog date "1990".
- catalog date "1990.".
- catalog dateCopyrighted "1990.".
- catalog description "Includes bibliographical references (p. 181) and index.".
- catalog extent "xii, 186 p. :".
- catalog identifier "0130841617".
- catalog issued "1990".
- catalog issued "1990.".
- catalog language "eng".
- catalog publisher "New York : Prentice Hall,".
- catalog spatial "United States.".
- catalog subject "658.8/27 20".
- catalog subject "Brand name products United States.".
- catalog subject "Business names United States.".
- catalog subject "HD69.B7 M78 1990".
- catalog subject "Trademarks United States.".
- catalog title "Brand strategy / John M. Murphy.".
- catalog type "text".