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- catalog contributor b3491482.
- catalog contributor b3491483.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Authors' Note -- An Integrative Framework for Marketing Services -- Services and Quality -- Quality: The Foundation for Services Marketing -- Doing the Service Right the First Time -- Doing the Service Very Right the Second Time -- Managing and Exceeding Customers' Expectations -- Building a Services Marketing Organization -- Turning Marketing into a Line Function -- Maximizing Services Marketing Potential -- Managing the Evidence -- Branding the Company.".
- catalog description "Includes bibliographical references (p. 191-203) and index.".
- catalog extent "xi, 212 p. :".
- catalog hasFormat "Marketing services.".
- catalog identifier "002903079X :".
- catalog isFormatOf "Marketing services.".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- catalog relation "Marketing services.".
- catalog subject "658.8 20".
- catalog subject "Customer services.".
- catalog subject "HF5415.5 .B48 1991".
- catalog subject "Service industries Marketing.".
- catalog tableOfContents "Authors' Note -- An Integrative Framework for Marketing Services -- Services and Quality -- Quality: The Foundation for Services Marketing -- Doing the Service Right the First Time -- Doing the Service Very Right the Second Time -- Managing and Exceeding Customers' Expectations -- Building a Services Marketing Organization -- Turning Marketing into a Line Function -- Maximizing Services Marketing Potential -- Managing the Evidence -- Branding the Company.".
- catalog title "Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman.".
- catalog type "text".