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• catalog abstract ""Determined not to let the press shape the public's view of his presidency, Richard Nixon established the White House Office of Communications soon after his inauguration in 1969. The media's grim portrayals of Vietnam, coupled with Nixon's own personal grievances against the press, led him to charge the new office with the task of controlling the information flow from the executive branch. Although the composition and jurisdiction of this sophisticated public relations agency have fluctuated with each administration, every president since Nixon--Democratic and Republican--has used the Office of Communications to put a favorable "spin" on presidential news. In Spin Control, John Maltese chronicles the development of this powerful White House office and its pivotal role in molding our perception of the modern presidency. The Office of Communications manages the news, ensuring consistency from the executive branch by determining a "line-of-the-day" to be followed by members of the administration, clearing the appearance of public officials on talk shows, and staging presidential appearances to create "photo opportunities" and "sound-bites." Using up-to-the-minute polling data, the office also targets messages to particular constituencies. For instance, it provides local television stations with satellite interviews of administration officials and distributes op-ed columns, press releases, and camera-ready graphics to specialized media markets. In so doing, the office has become an effective vehicle for building presidential power. Maltese concludes that the history of the Office of Communications illustrates how the public side of the presidency has become increasingly stage-managed. Presidents can now subtly orchestrate the symbolic spectacle of politics, set the terms of political debate, and more rapidly adjust their policies to changes in public sentiment. Drawing upon thousands of revealing archival documents and candid interviews with a wide range of White House officials including Gerald Ford, Dick Cheney, Larry Speakes, Ron Ziegler, and Charles Colson, Maltese exposes a distinctly modern form of presidential control."--Jacket.".
• catalog contributor b3540129.
• catalog created "c1992.".
• catalog date "1992".
• catalog date "c1992.".
• catalog dateCopyrighted "c1992.".
• catalog description ""Determined not to let the press shape the public's view of his presidency, Richard Nixon established the White House Office of Communications soon after his inauguration in 1969. The media's grim portrayals of Vietnam, coupled with Nixon's own personal grievances against the press, led him to charge the new office with the task of controlling the information flow from the executive branch. Although the composition and jurisdiction of this sophisticated public relations agency have fluctuated with each administration, every president since Nixon--Democratic and Republican--has used the Office of Communications to put a favorable "spin" on presidential news. In Spin Control, John Maltese chronicles the development of this powerful White House office and its pivotal role in molding our perception of the modern presidency. ".
• catalog description "Includes bibliographical references (p. [267]-279) and index.".
• catalog description "Introduction -- Origins of the Office of Communications -- The Nixon years : beginnings and evolution -- The Nixon years : a house divided -- The Ford years : decline and resurgence -- The Carter years : getting control -- The Reagan years : perfecting the art of communication -- The Bush years : postscript -- Appendix -- Notes.".
• catalog description "Presidents can now subtly orchestrate the symbolic spectacle of politics, set the terms of political debate, and more rapidly adjust their policies to changes in public sentiment. Drawing upon thousands of revealing archival documents and candid interviews with a wide range of White House officials including Gerald Ford, Dick Cheney, Larry Speakes, Ron Ziegler, and Charles Colson, Maltese exposes a distinctly modern form of presidential control."--Jacket.".
• catalog description "The Office of Communications manages the news, ensuring consistency from the executive branch by determining a "line-of-the-day" to be followed by members of the administration, clearing the appearance of public officials on talk shows, and staging presidential appearances to create "photo opportunities" and "sound-bites." Using up-to-the-minute polling data, the office also targets messages to particular constituencies. For instance, it provides local television stations with satellite interviews of administration officials and distributes op-ed columns, press releases, and camera-ready graphics to specialized media markets. In so doing, the office has become an effective vehicle for building presidential power. Maltese concludes that the history of the Office of Communications illustrates how the public side of the presidency has become increasingly stage-managed. ".
• catalog extent "xi, 297 p. :".
• catalog hasFormat "Spin control.".
• catalog identifier "0807820342 (cloth : alk. paper)".
• catalog isFormatOf "Spin control.".
• catalog issued "1992".
• catalog issued "c1992.".
• catalog language "eng".
• catalog publisher "Chapel Hill : University of North Carolina Press,".
• catalog relation "Spin control.".
• catalog spatial "United States".
• catalog spatial "United States.".
• catalog subject "353.03/5 20".
• catalog subject "Government and the press United States.".
• catalog subject "JK518 .M35 1992".
• catalog subject "Presidents United States Press conferences.".
• catalog tableOfContents "Introduction -- Origins of the Office of Communications -- The Nixon years : beginnings and evolution -- The Nixon years : a house divided -- The Ford years : decline and resurgence -- The Carter years : getting control -- The Reagan years : perfecting the art of communication -- The Bush years : postscript -- Appendix -- Notes.".
• catalog title "Spin control: the White House Office of Communications and the management of presidential news / John Anthony Maltese.".
• catalog type "text".