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• catalog abstract "In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network. Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television. Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass. Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans.".
• catalog contributor b3557453.
• catalog created "c1992.".
• catalog date "1992".
• catalog date "c1992.".
• catalog dateCopyrighted "c1992.".
• catalog description "1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s.".
• catalog description "Culture presents a lively analysis of the shifting objectives and challenges of the media industries, and offers a corrective to some of the casual generalizations frequently made about their effects on Americans.".
• catalog description "Gradually forced its competitors to settle for smaller audiences. In the process, television producers indirectly influenced what their rivals produced--including rock music for young radio listeners in the 1950s, and more sexually explicit films, which Hollywood began offering in the late 1960s. The capacity of individual industries to adapt, argues Baughman, not only determined their success or failure but also shaped the content of their products. The Republic of Mass.".
• catalog description "In the late 1940s, the film, radio, print, and television media enjoyed roughly the same measure of popularity in America. By the 1960s, television's rivals had in effect become secondary services, and Hollywood and radio began to target "sub-groups"--Especially teenagers--to win back a segment of the mass market. The proliferation of VCRs and cable television in the 1980s presented even more challenges to media producers and the first serious threats to network.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Television. This changing landscape of America's major mass media is the subject of The Republic of Mass Culture. James L. Baughman argues that the advent of television had the greatest impact on its established rivals--not, as many have argued, on society itself. Many of TV's competitors--most notably, publishers of newspapers and periodicals--failed to recognize the long-term threats of television. But by capturing the largest share of the mass audience, television.".
• catalog extent "xvii, 257 p. ;".
• catalog hasFormat "Republic of mass culture.".
• catalog identifier "080184276X (alk. paper)".
• catalog identifier "0801842778 (pbk. : alk. paper)".
• catalog isFormatOf "Republic of mass culture.".
• catalog isPartOf "The American moment".
• catalog issued "1992".
• catalog issued "c1992.".
• catalog language "eng".
• catalog publisher "Baltimore : John Hopkins University Press,".
• catalog relation "Republic of mass culture.".
• catalog spatial "United States".
• catalog subject "302.23/0973 20".
• catalog subject "Mass media United States History.".
• catalog subject "P92.U5 B345 1992".
• catalog tableOfContents "1. The Voluntary Propagandists -- 2. Americans and Their Mass Media in 1945 -- 3. Test Patterns: Television Comes to America, 1945-1955 -- 4. The War for Attention: Responding to Television, 1947-1958 -- 5. Evenings of Avoidance: Television in the 1960s -- 6. Competing for the Marginal: Television's Rivals, 1958-1970 -- 7. Network Television Triumphant, 1970-1981 -- 8. The Babel Builders: Television's Rivals, 1970-1990 -- 9. The Shrinking Mass: Television and Mass Culture in the 1980s.".
• catalog title "The republic of mass culture : journalism, filmmaking, and broadcasting in America since 1941 / James L. Baughman.".
• catalog type "History. fast".
• catalog type "text".