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- catalog contributor b3608200.
- catalog contributor b3608201.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xv, 364 p. :".
- catalog identifier "053414778X".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "Belmont, Calif. : Wadsworth Pub. Co.,".
- catalog subject "659.1/072 20".
- catalog subject "Advertising Research.".
- catalog subject "HF5814 .F57 1991".
- catalog title "Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.".
- catalog type "text".