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- catalog contributor b3608935.
- catalog contributor b3608936.
- catalog created "1991.".
- catalog date "1991".
- catalog date "1991.".
- catalog dateCopyrighted "1991.".
- catalog extent "288 p. :".
- catalog hasFormat "What's the big idea?".
- catalog identifier "0385414862".
- catalog isFormatOf "What's the big idea?".
- catalog issued "1991".
- catalog issued "1991.".
- catalog language "eng".
- catalog publisher "New York : Doubleday Currency,".
- catalog relation "What's the big idea?".
- catalog subject "659.1 20".
- catalog subject "Advertising.".
- catalog subject "HF5823 .L745 1991".
- catalog subject "Marketing.".
- catalog title "What's the big idea? : how to win with outrageous ideas (that sell!) / George Lois with Bill Pitts.".
- catalog type "text".