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- catalog abstract ""Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--Jacket.".
- catalog contributor b3664700.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description ""Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--Jacket.".
- catalog description "Advertising is everywhere -- Subliminal perception and other comment and criticism in advertising -- Unusual advertising forms and uses -- Specialized advertising forms and applications -- Gender and advertising.".
- catalog description "Includes bibliographical references.".
- catalog extent "162 p. :".
- catalog hasFormat "Advertising and popular culture.".
- catalog identifier "0879725273".
- catalog identifier "0879725281 (pbk.)".
- catalog isFormatOf "Advertising and popular culture.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Bowling Green, Ohio : Bowling Green State University Popular Press,".
- catalog relation "Advertising and popular culture.".
- catalog spatial "United States".
- catalog subject "659.1/042/0973 20".
- catalog subject "Advertising United States Congresses.".
- catalog subject "HF5813.U6 A619 1992".
- catalog subject "Popular culture United States Congresses.".
- catalog tableOfContents "Advertising is everywhere -- Subliminal perception and other comment and criticism in advertising -- Unusual advertising forms and uses -- Specialized advertising forms and applications -- Gender and advertising.".
- catalog title "Advertising and popular culture : studies in variety and versatility / edited by Sammy R. Danna.".
- catalog type "Conference proceedings. fast".
- catalog type "text".