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- catalog abstract "Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920-1950 examines how Hollywood movies became one of the most successful U.S. exports, a phenomenon that began during World War I. Focusing on Canada, the market closest to the United States, on Great Britain, the biggest market, and on the U.S. movie industry itself, Ian Jarvie documents how fear of this mass medium's impact and covetousness toward its profits motivated many nations to resist the cultural invasion and economic drain that Hollywood movies represented. The national sentiments used to justify resistance to Hollywood imports are shown to be essentially disingenuous, in that they were motivated by special-interest groups who felt their power threatened by U.S. movies or considered themselves entitled to some of the profits. The efforts of various Canadian and British interest groups to limit film imports and foster domestic production failed because of lack of capital, mismanaged propaganda campaigns, and audience resistance. Indeed, as Ian Jarvie argues, Hollywood's ability to exploit their weaknesses derived, to a great extent, from its mastery of supply, distribution, and the coherent orchestration of the component parts of the industry through the Motion Picture Producers and Distributors of America.".
- catalog contributor b3710536.
- catalog coverage "Hollywood (Los Angeles, Calif.) History.".
- catalog created "1992.".
- catalog date "1992".
- catalog date "1992.".
- catalog dateCopyrighted "1992.".
- catalog description "Filmography: p. 443-449.".
- catalog description "Hollywood's Overseas Campaign: The North Atlantic Movie Trade, 1920-1950 examines how Hollywood movies became one of the most successful U.S. exports, a phenomenon that began during World War I. Focusing on Canada, the market closest to the United States, on Great Britain, the biggest market, and on the U.S. movie industry itself, Ian Jarvie documents how fear of this mass medium's impact and covetousness toward its profits motivated many nations to resist the cultural invasion and economic drain that Hollywood movies represented.".
- catalog description "Includes bibliographical references (p. 433-442) and indexes.".
- catalog description "The national sentiments used to justify resistance to Hollywood imports are shown to be essentially disingenuous, in that they were motivated by special-interest groups who felt their power threatened by U.S. movies or considered themselves entitled to some of the profits. The efforts of various Canadian and British interest groups to limit film imports and foster domestic production failed because of lack of capital, mismanaged propaganda campaigns, and audience resistance. Indeed, as Ian Jarvie argues, Hollywood's ability to exploit their weaknesses derived, to a great extent, from its mastery of supply, distribution, and the coherent orchestration of the component parts of the industry through the Motion Picture Producers and Distributors of America.".
- catalog description "pt. I. A small market -- Canada. 1. The White Report and the trial of Famous Players, 1932. 2. Before the White Report, 1920-1930. 3. After the White Report, 1932-1950 -- pt. II. America's biggest foreign market: The United Kingdom. 4. The road to a British quota system, 1920-1927. 5. Trade policy, politics, and the 1938 act, 1928-1938. 6. War and currency crisis, 1939-1945. 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948. 8. Postwar measures: The boycott and its aftermath, 1945-1950 -- pt. III. The U.S. motion picture industry and its overseas system. 9. The MPPDA and the beginnings of organization, 1920-1922. 10. Machinery without policy, 1923-1932. 11. The system in operation, 1933-1941.".
- catalog extent "xvii, 473 p. :".
- catalog identifier "0521415667 (hc)".
- catalog isPartOf "Cambridge studies in the history of mass communications".
- catalog issued "1992".
- catalog issued "1992.".
- catalog language "eng".
- catalog publisher "Cambridge [England] ; New York, NY, USA : Cambridge University Press,".
- catalog spatial "Canada.".
- catalog spatial "Great Britain.".
- catalog spatial "Hollywood (Los Angeles, Calif.) History.".
- catalog spatial "United States".
- catalog subject "384/.8/0973 20".
- catalog subject "Motion picture industry United States History 20th century.".
- catalog subject "Motion picture industry United States History.".
- catalog subject "Motion pictures Canada.".
- catalog subject "Motion pictures Great Britain.".
- catalog subject "Motion pictures, American Marketing.".
- catalog subject "PN1993.5.U6 J3 1992".
- catalog tableOfContents "pt. I. A small market -- Canada. 1. The White Report and the trial of Famous Players, 1932. 2. Before the White Report, 1920-1930. 3. After the White Report, 1932-1950 -- pt. II. America's biggest foreign market: The United Kingdom. 4. The road to a British quota system, 1920-1927. 5. Trade policy, politics, and the 1938 act, 1928-1938. 6. War and currency crisis, 1939-1945. 7. Trial of strength: Hollywood's boycott of the British market, 1947-1948. 8. Postwar measures: The boycott and its aftermath, 1945-1950 -- pt. III. The U.S. motion picture industry and its overseas system. 9. The MPPDA and the beginnings of organization, 1920-1922. 10. Machinery without policy, 1923-1932. 11. The system in operation, 1933-1941.".
- catalog title "Hollywood's overseas campaign : the North Atlantic movie trade, 1920-1950 / Ian Jarvie.".
- catalog type "History. fast".
- catalog type "text".