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- catalog contributor b3714776.
- catalog contributor b3714777.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "1. Importance of goal setting / Marian L. Matthaey.-- 2. PLCs spur strategies for success / M.L. Matthaey.-- 3. Organizing, developing, and implementing successful marketing plans / Henry I. Sherry.-- 4. Practice group management: wave of the future / H.I. Sherry.-- 5. Technology as a marketing edge: implementing the marketing plan / Simon Chester.-- 6. Collecting market research, without paying a cent / M.L. Matthaey.-- 7. Data bases as marketing tools: A. Standard industrial classification manual / Anne M. Bothwell.-- 8. Focused marketing through legal and business data bases / Cookie Lewis.-- 9. Use data bases for effective law firm marketing / C. Lewis.-- 10. How to get the most out of a direct mail campaign for your law firm: A. Newsletter estimate, B. Resource list / Michael C. Bayer.-- 11. Tools of the trade: implementing the marketing plan / Kathy Pinckert.-- 12. Referrals: important source of business / M.L. Matthaey.-- 13. Professional power / Mel Kaufman.".
- catalog description "Includes bibliographical references.".
- catalog extent "224 p. ;".
- catalog hasFormat "Client development.".
- catalog isFormatOf "Client development.".
- catalog isPartOf "Commercial law and practice course handbook series ; no. 624".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "New York, N.Y. (810 7th Ave., New York 10019) : Practising Law Institute,".
- catalog relation "Client development.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "349.73/068/8 347.300688 20".
- catalog subject "Advertising Lawyers United States.".
- catalog subject "Attorney and client United States.".
- catalog subject "KF316.5.Z9 C55 1992".
- catalog subject "Lawyers United States Marketing.".
- catalog subject "Practice of law United States.".
- catalog tableOfContents "1. Importance of goal setting / Marian L. Matthaey.-- 2. PLCs spur strategies for success / M.L. Matthaey.-- 3. Organizing, developing, and implementing successful marketing plans / Henry I. Sherry.-- 4. Practice group management: wave of the future / H.I. Sherry.-- 5. Technology as a marketing edge: implementing the marketing plan / Simon Chester.-- 6. Collecting market research, without paying a cent / M.L. Matthaey.-- 7. Data bases as marketing tools: A. Standard industrial classification manual / Anne M. Bothwell.-- 8. Focused marketing through legal and business data bases / Cookie Lewis.-- 9. Use data bases for effective law firm marketing / C. Lewis.-- 10. How to get the most out of a direct mail campaign for your law firm: A. Newsletter estimate, B. Resource list / Michael C. Bayer.-- 11. Tools of the trade: implementing the marketing plan / Kathy Pinckert.-- 12. Referrals: important source of business / M.L. Matthaey.-- 13. Professional power / Mel Kaufman.".
- catalog title "Client development : how to attract and keep the clients you want / chair, Marian Matthaey.".
- catalog type "text".