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- catalog alternative "Harvard business review.".
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Getting the most out of advertising and promotion / Magid M. Abraham and Leonard M. Lodish -- Ad spending, maintaining market share / John Philip Jones -- Ad spending, growing market share / James C. Schroer -- Marketing in an age of diversity / Regis McKenna -- Critical issues for issue ads / David Kelley -- When to advertise your company / Thomas F. Garbett -- Us vs. them, the minefield of comparative ads / Bruce Buchanan and Doron Goldman -- Can you pass the comparative ad challenge? / Bruce Buchanan -- Research on advertising techniques that work, and don't work / David Ogilvy and Joel Raphaelson -- Your own brand of advertising for nonconsumer products / Herbert L. Kahn.".
- catalog description "Includes bibliographical references.".
- catalog extent "vi, 73 p. :".
- catalog hasFormat "Advertising advantage.".
- catalog isFormatOf "Advertising advantage.".
- catalog isPartOf "Harvard business review paperback ; no. 90044".
- catalog isPartOf "Harvard business review paperback series ; no. 90044.".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog relation "Advertising advantage.".
- catalog subject "Advertising Management.".
- catalog subject "HF5823 .A38 1991x".
- catalog tableOfContents "Getting the most out of advertising and promotion / Magid M. Abraham and Leonard M. Lodish -- Ad spending, maintaining market share / John Philip Jones -- Ad spending, growing market share / James C. Schroer -- Marketing in an age of diversity / Regis McKenna -- Critical issues for issue ads / David Kelley -- When to advertise your company / Thomas F. Garbett -- Us vs. them, the minefield of comparative ads / Bruce Buchanan and Doron Goldman -- Can you pass the comparative ad challenge? / Bruce Buchanan -- Research on advertising techniques that work, and don't work / David Ogilvy and Joel Raphaelson -- Your own brand of advertising for nonconsumer products / Herbert L. Kahn.".
- catalog title "The Advertising advantage.".
- catalog type "text".