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- catalog contributor b3830891.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Includes bibliographical references (p. [347]-370) and index.".
- catalog extent "xvii, 382 p. :".
- catalog identifier "0669246395 :".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International,".
- catalog subject "659.1 20".
- catalog subject "Advertising.".
- catalog subject "HF5821 .J66 1992".
- catalog title "How much is enough? : getting the most from your advertising dollar / John Philip Jones.".
- catalog type "text".