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• catalog contributor b3883865.
• catalog created "c1991.".
• catalog date "1991".
• catalog date "c1991.".
• catalog dateCopyrighted "c1991.".
• catalog description "An introduction to marketing / Benson P. Shapiro -- Marketing myopia / Theodore Levitt -- What the hell is "market oriented?" / Benson P. Shapiro -- Getting back to strategy / Kenichi Ohmae -- Marketing strategy- an overview / E. Raymond Corey -- Marketing planning and organization / Robert J. Dolan and Alvin J. Silk -- Marketing in an age of diversity / Regis McKenna - Marketing and its discontents / Steven H. Star -- Local marketing / John A. Quelch -- Major sales : who really does the buying? / Thomas V. Bonoma -- How to segment industrial markets / Benson P. Shapiro and Thomas V. Bonoma -- Concept of the marketing mix / Neil H. Borden -- The marketing mix / Benson P. Shapiro -- Product policy / John A. Quelch.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Marketing success through differentiation- of anything / Theodore Levitt -- Product line planning / Benson P. Shapiro -- The new product development map / Steven C. Wheelwright and W. Earl Sasser, J. -- The new product development game / Hirotaka Takeuchi and Ikujiro Nonaka -- Pricing : the strategy and process / E. Raymond Corey -- Pricing policies for new products / Joel Dean -- Making money with proactive pricing / Elliot B. Ross -- Manage customers for profits (not just sales) / Benson P. Shapiro, V. Katsuri Rangan, Rowland T. Moriarty, and Elliot B. Ross -- Strategic issues in distribution / Hirotaka Takeuchi -- Customer-driven distribution systems / Louis W. Stern and Frederick D. Studivant -- Turn your industrial distributors into partners / James A. Narus and James C. Anderson -- Managing hybrid marketing systems / Rowland T. Moriarty and Ursula Moran -- Communications policy / Steven H. Star.".
• catalog description "New ways to reach your customers / Benson P. Shapiro and John Wyman -- Aspects of sales management : key themes / Frank V. Cespedes -- After the sale is over ... / Theodore Levitt -- Close encounters of the four kinds : managing customers in a rapidly changing environment / Benson P. Shapiro -- Making your marketing strategy work / Thomas V. Bonoma -- From sales obsession to marketing effectiveness / Philip Kotler -- Lessons in the service sector / James L. Heskett -- Service companies : focus or falter / William H. Davidow and Bro Uttal -- The globalization of markets / Theodore Levitt -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Do you really have a marketing management / Patrick J. Kaufmann -- An issue of trust / Marilyn Nadelhaft -- Basic quantitative analysis for marketing / Robert J. Dolan -- Glossary of marketing terms / Richard S. Tedlow.".
• catalog extent "xvi, 656 p. :".
• catalog identifier "0875843107 :".
• catalog isPartOf "Practice of management series".
• catalog issued "1991".
• catalog issued "c1991.".
• catalog language "eng".
• catalog publisher "Boston, Mass. : Harvard Business School Publications,".
• catalog subject "658.8/02 20".
• catalog subject "HF5415.13 .S878 1991".
• catalog subject "Marketing Management.".
• catalog tableOfContents "An introduction to marketing / Benson P. Shapiro -- Marketing myopia / Theodore Levitt -- What the hell is "market oriented?" / Benson P. Shapiro -- Getting back to strategy / Kenichi Ohmae -- Marketing strategy- an overview / E. Raymond Corey -- Marketing planning and organization / Robert J. Dolan and Alvin J. Silk -- Marketing in an age of diversity / Regis McKenna - Marketing and its discontents / Steven H. Star -- Local marketing / John A. Quelch -- Major sales : who really does the buying? / Thomas V. Bonoma -- How to segment industrial markets / Benson P. Shapiro and Thomas V. Bonoma -- Concept of the marketing mix / Neil H. Borden -- The marketing mix / Benson P. Shapiro -- Product policy / John A. Quelch.".
• catalog tableOfContents "Marketing success through differentiation- of anything / Theodore Levitt -- Product line planning / Benson P. Shapiro -- The new product development map / Steven C. Wheelwright and W. Earl Sasser, J. -- The new product development game / Hirotaka Takeuchi and Ikujiro Nonaka -- Pricing : the strategy and process / E. Raymond Corey -- Pricing policies for new products / Joel Dean -- Making money with proactive pricing / Elliot B. Ross -- Manage customers for profits (not just sales) / Benson P. Shapiro, V. Katsuri Rangan, Rowland T. Moriarty, and Elliot B. Ross -- Strategic issues in distribution / Hirotaka Takeuchi -- Customer-driven distribution systems / Louis W. Stern and Frederick D. Studivant -- Turn your industrial distributors into partners / James A. Narus and James C. Anderson -- Managing hybrid marketing systems / Rowland T. Moriarty and Ursula Moran -- Communications policy / Steven H. Star.".
• catalog tableOfContents "New ways to reach your customers / Benson P. Shapiro and John Wyman -- Aspects of sales management : key themes / Frank V. Cespedes -- After the sale is over ... / Theodore Levitt -- Close encounters of the four kinds : managing customers in a rapidly changing environment / Benson P. Shapiro -- Making your marketing strategy work / Thomas V. Bonoma -- From sales obsession to marketing effectiveness / Philip Kotler -- Lessons in the service sector / James L. Heskett -- Service companies : focus or falter / William H. Davidow and Bro Uttal -- The globalization of markets / Theodore Levitt -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Do you really have a marketing management / Patrick J. Kaufmann -- An issue of trust / Marilyn Nadelhaft -- Basic quantitative analysis for marketing / Robert J. Dolan -- Glossary of marketing terms / Richard S. Tedlow.".
• catalog title "Strategic marketing management / readings selected by Robert J. Dolan.".
• catalog type "text".