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- catalog abstract "In this incisive analysis, bestselling author Martin Mayer traces the strengths and limitations of the news industry. Detailing the history of news coverage from the first newspapers through the introduction of radio and TV, Mayer illustrates how technological innovations have improved the ability to reach more people with more immediacy.".
- catalog contributor b3934782.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "In this incisive analysis, bestselling author Martin Mayer traces the strengths and limitations of the news industry. Detailing the history of news coverage from the first newspapers through the introduction of radio and TV, Mayer illustrates how technological innovations have improved the ability to reach more people with more immediacy.".
- catalog description "Includes bibliographical references (p. 319-329) andindex.".
- catalog description "The Tylenol story (I) -- The Tylenol story (II) -- The profession of journalism -- What's "news" -- The big business of newspapers -- The national press -- The vitality of local news -- The invention of broadcast news -- With pictures -- The networks and CNN : before and after -- New technologies -- National elections -- Who needs whom? press and government -- Bias, pressure, and the objectivity game -- The communicator's communications.".
- catalog extent "345 p. ;".
- catalog hasFormat "Making news.".
- catalog identifier "0875843719 (alk. paper) :".
- catalog isFormatOf "Making news.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "Boston, Mass. : Harvard Business School Press,".
- catalog relation "Making news.".
- catalog subject "070.4/3 20".
- catalog subject "Journalism.".
- catalog subject "PN4731 .M3945 1993".
- catalog tableOfContents "The Tylenol story (I) -- The Tylenol story (II) -- The profession of journalism -- What's "news" -- The big business of newspapers -- The national press -- The vitality of local news -- The invention of broadcast news -- With pictures -- The networks and CNN : before and after -- New technologies -- National elections -- Who needs whom? press and government -- Bias, pressure, and the objectivity game -- The communicator's communications.".
- catalog title "Making news / Martin Mayer.".
- catalog type "text".