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- catalog contributor b3947820.
- catalog contributor b3947821.
- catalog contributor b3947822.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiii, 593 p. :".
- catalog hasFormat "Advertising management.".
- catalog identifier "0130141011 :".
- catalog isFormatOf "Advertising management.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Englewood Cliffs, N.J. : Prentice Hall,".
- catalog relation "Advertising management.".
- catalog subject "659.1 20".
- catalog subject "Advertising Management.".
- catalog subject "HF5823 .A13 1992".
- catalog title "Advertising management / David A. Aaker, Rajeev Batra, John G. Myers.".
- catalog type "text".