Matches in Harvard for { <http://id.lib.harvard.edu/aleph/002825639/catalog> ?p ?o. }
Showing items 1 to 30 of
30
with 100 items per page.
- catalog abstract ""Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.".
- catalog contributor b4102305.
- catalog created "1993.".
- catalog date "1992".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description ""Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are a multi-million-dollar business and essential to the marketing of commodities in the consumer society. At the same time, they present to readers a master narrative about the world, an ostensibly women-centred account of reality that links the utopian to the everyday. The multiple mini-narratives that begin on the front covers and extend to the ads and features inside combine to offer a highly pleasurable, appealing consensus about the feminine. Decoding Women's Magazines studies the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features in such genres as the beauty and fashion magazines, the service and home titles, those aimed at minority audiences, new female workers, and women with special interests and spending power."--Publisher's description.".
- catalog description "Includes bibliographical references (p. 305-332) and index.".
- catalog description "pt. 1. Advertising texts. The cover: window to the future self ; Covert advertisements ; Critical approaches to purchased advertising ; The codes of overt advertisements -- pt. 2. Editorial texts: the continuum of commodity-based culture. Fashion and beauty: transgression, Utopia, and containment ; Service and home: the seven sisters adapt to the 1980s ; New workers and career women: tapping a new generation of spenders ; Reaching minority women: language, culture, and politics in the service of consumerism ; Class not mass: special-interest publications and pseudo-individualized consumption ; Acquisitions, new launches, and adaptations: women's magazines enter the 1990s.".
- catalog extent "xi, 341 p. :".
- catalog identifier "0312079710 (pbk.)".
- catalog identifier "0312079729".
- catalog issued "1992".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "New York : St. Martinʾs Press,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "051/.082 20".
- catalog subject "Advertising United States Periodicals.".
- catalog subject "Magazine illustration 20th century United States Themes, motives.".
- catalog subject "Magazine illustration United States 20th century Themes, motives.".
- catalog subject "PN4879 .M38 1992".
- catalog subject "Popular culture United States.".
- catalog subject "Women consumers United States.".
- catalog subject "Women's periodicals, American Illustrations Themes, motives.".
- catalog subject "Womenʾs periodicals, American.".
- catalog tableOfContents "pt. 1. Advertising texts. The cover: window to the future self ; Covert advertisements ; Critical approaches to purchased advertising ; The codes of overt advertisements -- pt. 2. Editorial texts: the continuum of commodity-based culture. Fashion and beauty: transgression, Utopia, and containment ; Service and home: the seven sisters adapt to the 1980s ; New workers and career women: tapping a new generation of spenders ; Reaching minority women: language, culture, and politics in the service of consumerism ; Class not mass: special-interest publications and pseudo-individualized consumption ; Acquisitions, new launches, and adaptations: women's magazines enter the 1990s.".
- catalog title "Decoding womenʾs magazines from Mademoiselle to Ms. / Ellen McCracken.".
- catalog type "text".