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- catalog contributor b4102306.
- catalog contributor b4102307.
- catalog contributor b4102308.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future.".
- catalog extent "xxvii, 270 p. :".
- catalog hasFormat "Segmentation marketing.".
- catalog identifier "088730558X :".
- catalog isFormatOf "Segmentation marketing.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "New York : HarperBusiness,".
- catalog relation "Segmentation marketing.".
- catalog subject "658.8/02 20".
- catalog subject "HF5415.127 .B47 1992".
- catalog subject "Market segmentation.".
- catalog tableOfContents "The benefits of using market-driven segmentation -- Customer needs as the basis of a market-driven approach -- The market-driven segmentation framework -- Creating a needs-based segmentation -- Strategic applications -- Tactical applications of MBS -- Market-driven customer information systems -- Guidelines for implementation : a holistic framework -- The market-driven company of the future.".
- catalog title "Segmentation marketing : new methods for capturing business markets / John Berrigan and Carl Finkbeiner ; with contributions by Shel Feldman.".
- catalog type "text".