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- catalog abstract "Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.".
- catalog contributor b4112686.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Includes bibliographical references (p. [239]-241) and index.".
- catalog description "The party is over -- where are the readers? -- The marketers and managers move in -- Inside the managed newsroom -- The historical roots of the marketing and management revolution -- Imitations of the tube -- Managers and the mind of the computor -- The think tanks spread the word -- The cult of colorful tidbits -- What newspapers -- and newspaper researchers -- don't tell us about newspapers -- The "new" daily newspaper newsroom -- and what our research tells us about it -- How much news is news? -- Fear and the future of newspapers -- Fighting the good fight within -- The future of the word.".
- catalog description "Underwood shows how the trend toward making newspapers more responsive to reader's desires has restricted journalism.".
- catalog extent "xix, 259 p. ;".
- catalog identifier "0231080484".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "New York : Columbia University Press,".
- catalog subject "070.4/068/8 20".
- catalog subject "Newspaper publishing.".
- catalog subject "Newspapers Management.".
- catalog subject "Newspapers Marketing.".
- catalog subject "PN4734 .U63 1993".
- catalog tableOfContents "The party is over -- where are the readers? -- The marketers and managers move in -- Inside the managed newsroom -- The historical roots of the marketing and management revolution -- Imitations of the tube -- Managers and the mind of the computor -- The think tanks spread the word -- The cult of colorful tidbits -- What newspapers -- and newspaper researchers -- don't tell us about newspapers -- The "new" daily newspaper newsroom -- and what our research tells us about it -- How much news is news? -- Fear and the future of newspapers -- Fighting the good fight within -- The future of the word.".
- catalog title "When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.".
- catalog type "text".