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• catalog abstract "The thousands of newspapers that were born on the far western frontier in the nineteenth century contributed to the West's social and political development. Newspapers also played an integral role in the region's economic growth because, whatever else motivated their publishers, newspapers were businesses. The Business of Newspapers on the Western Frontier examines the components of the western newspaper business between 1846 and 1890--circulation, advertising, labor, supplies, and other essentials--to show the kinds of problems frontier publishers faced in establishing and operating newspapers in the West. Starting with market conditions and the kinds of people who met the entrepreneurial challenges those conditions presented, the book moves through sources of income and principal expenditures to present a balance sheet that discusses reasons for the many failures and occasional successes. It shows that success or failure had more to do with business ability than journalistic prowess. In many respects frontier publishers' concerns mirrored those of small-town publishers everywhere, but the great distances and rapidly changing conditions of the West compounded the problems. The Business of Newspapers on the Western Frontier provides a behind-the-scenes look at newspaper operation in these challenging circumstances. In doing so, the book shows real people dealing with real problems and dispels many of the myths that cling to the frontier press.".
• catalog contributor b4121875.
• catalog coverage "West (U.S.) Economic conditions 19th century.".
• catalog created "c1992.".
• catalog date "1992".
• catalog date "c1992.".
• catalog dateCopyrighted "c1992.".
• catalog description "Includes bibliographical references (p. [229]-243) and index.".
• catalog description "The thousands of newspapers that were born on the far western frontier in the nineteenth century contributed to the West's social and political development. Newspapers also played an integral role in the region's economic growth because, whatever else motivated their publishers, newspapers were businesses. The Business of Newspapers on the Western Frontier examines the components of the western newspaper business between 1846 and 1890--circulation, advertising, labor, supplies, and other essentials--to show the kinds of problems frontier publishers faced in establishing and operating newspapers in the West. Starting with market conditions and the kinds of people who met the entrepreneurial challenges those conditions presented, the book moves through sources of income and principal expenditures to present a balance sheet that discusses reasons for the many failures and occasional successes. It shows that success or failure had more to do with business ability than journalistic prowess. In many respects frontier publishers' concerns mirrored those of small-town publishers everywhere, but the great distances and rapidly changing conditions of the West compounded the problems. The Business of Newspapers on the Western Frontier provides a behind-the-scenes look at newspaper operation in these challenging circumstances. In doing so, the book shows real people dealing with real problems and dispels many of the myths that cling to the frontier press.".
• catalog description "pt. I. Getting Started. 1. The Newspaper Frontier. 2. Ink-Stained Entrepreneurs -- pt. II. Income. 3. Building Circulation. 4. Advertising. 5. Job Printing -- pt. III. Expenses. 6. Setting Up Shop. 7. Staffing the Newspaper. 8. News Across the Miles. 9. Supplies and Services -- pt. IV. The Balance Sheet. 10. Pressures on the Press. 11. Obliterating the Frontier. 12. Success and Failure.".
• catalog extent "xvii, 255 p. :".
• catalog hasFormat "Business of newspapers on the Western frontier.".
• catalog identifier "0874171849 (alk. paper) :".
• catalog isFormatOf "Business of newspapers on the Western frontier.".
• catalog isPartOf "Wilbur S. Shepperson series in history and humanities ; no. 33".
• catalog issued "1992".
• catalog issued "c1992.".
• catalog language "eng".
• catalog publisher "Reno : University of Nevada Press,".
• catalog relation "Business of newspapers on the Western frontier.".
• catalog spatial "West (U.S.) Economic conditions 19th century.".
• catalog spatial "West (U.S.)".
• catalog subject "338.4/70718 20".
• catalog subject "American newspapers West (U.S.) History 19th century.".
• catalog subject "Frontier and pioneer life West (U.S.)".
• catalog subject "Newspaper publishing Economic aspects West (U.S.) History 19th century.".
• catalog subject "Z478.3.W47 C56 1992".
• catalog tableOfContents "pt. I. Getting Started. 1. The Newspaper Frontier. 2. Ink-Stained Entrepreneurs -- pt. II. Income. 3. Building Circulation. 4. Advertising. 5. Job Printing -- pt. III. Expenses. 6. Setting Up Shop. 7. Staffing the Newspaper. 8. News Across the Miles. 9. Supplies and Services -- pt. IV. The Balance Sheet. 10. Pressures on the Press. 11. Obliterating the Frontier. 12. Success and Failure.".
• catalog title "The business of newspapers on the Western frontier / Barbara Cloud.".
• catalog type "History. fast".
• catalog type "text".