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- catalog contributor b4158426.
- catalog contributor b4158427.
- catalog created "1984.".
- catalog date "1984".
- catalog date "1984.".
- catalog dateCopyrighted "1984.".
- catalog description "Includes bibliographies.".
- catalog extent "vii, 374 p. :".
- catalog identifier "0877571686 (pbk.)".
- catalog issued "1984".
- catalog issued "1984.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : American Marketing Association,".
- catalog subject "658.8/3 19".
- catalog subject "HF5415.2 .M384 1984".
- catalog subject "Marketing research.".
- catalog title "Measurement readings for marketing research / compiled by J. Paul Peter, Michael L. Ray.".
- catalog type "text".