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- catalog contributor b4171364.
- catalog contributor b4171365.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog description "Marketing investment management services in the 1990s / Nick Mencher -- Changing players and roles in the institutional money management industry / Arjun Divecha -- The globalization of a cottage industry / Ken Dowd, Ed Madden -- Developing a media strategy / Edward W. Gaskin -- Marketing investment management to Japan / Susan B. Weiner -- Enhancing the fund sponsor-investment manager relationship / David L. Eager -- Marketing mutual funds to defined contribution plans / Curtis Vosti -- Marketing small, emerging, and minority-owned investment firms / Amie Dixon Stamberg -- Lessons in financial advertising / Edward W. Gaskin -- Lessons in financial public relations / Edward W. Gaskin -- Evaluating simulations : caveat emptor / Hugh M. Neuburger -- How to shorten the sell cycle / Dana Dakin -- Making the most of the marketing budget / Stephen J. Darby, Jr. -- Selecting the finalists / David A. Davenport.".
- catalog description "Some thoughts on selecting an equity investment manager / L. Duncan Smith -- Portfolio managers in presentations / Jacqueline L. Charnley -- Christine M. Røstvold -- The seven deadly sins / Douglas B. Reeves.".
- catalog extent "xv, 249 p. ;".
- catalog identifier "1557382611".
- catalog isPartOf "An Institutional investor publication".
- catalog isPartOf "Institutional investor publication.".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "Chicago, Ill. : Probus,".
- catalog subject "Institutional investments Management.".
- catalog subject "Investment advisors Marketing.".
- catalog tableOfContents "Marketing investment management services in the 1990s / Nick Mencher -- Changing players and roles in the institutional money management industry / Arjun Divecha -- The globalization of a cottage industry / Ken Dowd, Ed Madden -- Developing a media strategy / Edward W. Gaskin -- Marketing investment management to Japan / Susan B. Weiner -- Enhancing the fund sponsor-investment manager relationship / David L. Eager -- Marketing mutual funds to defined contribution plans / Curtis Vosti -- Marketing small, emerging, and minority-owned investment firms / Amie Dixon Stamberg -- Lessons in financial advertising / Edward W. Gaskin -- Lessons in financial public relations / Edward W. Gaskin -- Evaluating simulations : caveat emptor / Hugh M. Neuburger -- How to shorten the sell cycle / Dana Dakin -- Making the most of the marketing budget / Stephen J. Darby, Jr. -- Selecting the finalists / David A. Davenport.".
- catalog tableOfContents "Some thoughts on selecting an equity investment manager / L. Duncan Smith -- Portfolio managers in presentations / Jacqueline L. Charnley -- Christine M. Røstvold -- The seven deadly sins / Douglas B. Reeves.".
- catalog title "Marketing investment management services : innovative strategies for capturing and keeping key institutional accounts / editors, Nick Mencher, Brian R. Bruce.".
- catalog type "text".