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• catalog abstract "The Five Myths of Television Power is a provocative and controversial book. It challenges the conventional assumption, repeated every day, that television dominates American life - if not the life of the entire world. Douglas Davis takes on this belief with arguments that will change the way we all view television. Is TV-as-we-know-it dying? Douglas Davis contends that television's perceived power is just that - only perception, not fact, grossly exaggerated, and damaging to our national life. In The Five Myths of Television Power, Davis shatters the following myths: TV controls our voting. TV destroys our students. TV is (our) reality. TV pacifies us and keeps us at home. We love TV. Davis analyzes many of television's most famous "events," from the home tapes that recorded the beating of Rodney King and, later, the Los Angeles riots, to the Gulf War, to the Clarence Thomas hearings, to Murphy Brown's illegitimate child and the surprising 1992 elections. Throughout he proves that the medium is hardly omnipotent, crushing all resistance in the viewers who turn it on. Rather, it is "a fat-bellied emperor unclothed, ready to succumb to leaner, looser, more invigorating competition." He warns that "traditional" television, if it remains complacent and unwilling to change, will self-destruct before a host of media and print challengers. The Five Myths of Television Power will stir debate within the TV networks, the new cable TV empires, and among editors, publishers, students of media and the arts, and liberated TV viewers everywhere. Americans are tired of being told that they cannot think for themselves - the hidden message of Marshall McLuhan's books. The Five Myths of Television Power refutes McLuhan. It recasts the relationship of the viewer to television in an entirely new direction - one that empowers the viewer, and one that television executives should heed.".
• catalog alternative "5 myths of television power.".
• catalog alternative "Why the medium is not the message.".
• catalog contributor b4189267.
• catalog created "c1993.".
• catalog date "1993".
• catalog date "c1993.".
• catalog dateCopyrighted "c1993.".
• catalog description "Includes bibliographical references (p. [237]-244) and index.".
• catalog description "Prologue: That is, The End -- Thesis: The Medium As Myth -- Myth One: TV Controls Our Voting -- Myth Two: TV Has Destroyed Our Students -- Myth Three: TV Is (Our) Reality -- Myth Four: TV Pacifies Us (We Are Couch Potatoes) -- Myth Five: We Love TV -- Epilogue: A Beginning -- Contrarian Stats: An Addendum.".
• catalog description "The Five Myths of Television Power is a provocative and controversial book. It challenges the conventional assumption, repeated every day, that television dominates American life - if not the life of the entire world. Douglas Davis takes on this belief with arguments that will change the way we all view television. Is TV-as-we-know-it dying? Douglas Davis contends that television's perceived power is just that - only perception, not fact, grossly exaggerated, and damaging to our national life. In The Five Myths of Television Power, Davis shatters the following myths: TV controls our voting. TV destroys our students. TV is (our) reality. TV pacifies us and keeps us at home. We love TV. Davis analyzes many of television's most famous "events," from the home tapes that recorded the beating of Rodney King and, later, the Los Angeles riots, to the Gulf War, to the Clarence Thomas hearings, to Murphy Brown's illegitimate child and the surprising 1992 elections. Throughout he proves that the medium is hardly omnipotent, crushing all resistance in the viewers who turn it on. Rather, it is "a fat-bellied emperor unclothed, ready to succumb to leaner, looser, more invigorating competition." He warns that "traditional" television, if it remains complacent and unwilling to change, will self-destruct before a host of media and print challengers. The Five Myths of Television Power will stir debate within the TV networks, the new cable TV empires, and among editors, publishers, students of media and the arts, and liberated TV viewers everywhere. Americans are tired of being told that they cannot think for themselves - the hidden message of Marshall McLuhan's books. The Five Myths of Television Power refutes McLuhan. It recasts the relationship of the viewer to television in an entirely new direction - one that empowers the viewer, and one that television executives should heed.".
• catalog extent "255 p. ;".
• catalog hasFormat "Five myths of television power, or, Why the medium is not the message.".
• catalog identifier "0671739638".
• catalog isFormatOf "Five myths of television power, or, Why the medium is not the message.".
• catalog issued "1993".
• catalog issued "c1993.".
• catalog language "eng".
• catalog publisher "New York : Simon & Schuster,".
• catalog relation "Five myths of television power, or, Why the medium is not the message.".
• catalog subject "302.23/45 20".
• catalog subject "PN1992.6 .D38 1993".
• catalog subject "Technology and civilization.".
• catalog subject "Television and politics.".
• catalog subject "Television broadcasting Social aspects.".
• catalog tableOfContents "Prologue: That is, The End -- Thesis: The Medium As Myth -- Myth One: TV Controls Our Voting -- Myth Two: TV Has Destroyed Our Students -- Myth Three: TV Is (Our) Reality -- Myth Four: TV Pacifies Us (We Are Couch Potatoes) -- Myth Five: We Love TV -- Epilogue: A Beginning -- Contrarian Stats: An Addendum.".
• catalog title "5 myths of television power.".
• catalog title "The five myths of television power, or, Why the medium is not the message / Douglas Davis.".
• catalog title "Why the medium is not the message.".
• catalog type "text".