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• catalog abstract "Corporate communications, like war, is too important to be left entirely to the professionals. Yet the biggest management resource often remains largely overlooked - people. This essential guide for managers shows you how to embrace communications to make the people in your company more competitive and to ultimately increase profits. Corrado includes advice on welcoming responsibility for, and effectively carrying out, corporate communications to increase respect and support of the organization both internally and externally. Getting the Word Out shows how to break through the message clutter and communicate effectively with employees, customers, the media, and the community; use communications to achieve a positive corporate identity; know what is "in" and what is "out" concerning environmental issues; relate communications to bottom line - and increase profits; address internal and external communications, including crisis communications, public and not-for-profit issues, marketing communications, propaganda and credibility; and evaluate the effectiveness of your communications through diagnostic tools. You'll find the effectiveness of a number of techniques presented and evaluated across a grid that shows what technique will best meet your need. Getting the Word Out provides answers to help you use communications throughout the entire organization to create value and achieve your company's goals.".
• catalog contributor b4247275.
• catalog created "c1993.".
• catalog date "1993".
• catalog date "c1993.".
• catalog dateCopyrighted "c1993.".
• catalog description "Ch. 1. A Million Messages a Day -- Ch. 2. The CEO as Communications Director -- Ch. 3. Managing Communications -- Ch. 4. Communicating with Employees -- Ch. 5. Human Resources Communication -- Ch. 6. Communicating to the Marketplace -- Ch. 7. The Green Manager -- Ch. 8. Communicating with External Audiences -- Ch. 9. Meeting the Press -- Ch. 10. Crisis Communications -- A. Government and the Nonprofit Communication -- B. Measuring Communications Value".
• catalog description "Corporate communications, like war, is too important to be left entirely to the professionals. Yet the biggest management resource often remains largely overlooked - people. This essential guide for managers shows you how to embrace communications to make the people in your company more competitive and to ultimately increase profits. Corrado includes advice on welcoming responsibility for, and effectively carrying out, corporate communications to increase respect and support of the organization both internally and externally. Getting the Word Out shows how to break through the message clutter and communicate effectively with employees, customers, the media, and the community; use communications to achieve a positive corporate identity; know what is "in" and what is "out" concerning environmental issues; relate communications to bottom line - and increase profits; address internal and external communications, including crisis communications, public and not-for-profit issues, marketing communications, propaganda and credibility; and evaluate the effectiveness of your communications through diagnostic tools. You'll find the effectiveness of a number of techniques presented and evaluated across a grid that shows what technique will best meet your need. Getting the Word Out provides answers to help you use communications throughout the entire organization to create value and achieve your company's goals.".
• catalog description "Includes bibliographical references and index.".
• catalog extent "xii, 212 p. :".
• catalog hasFormat "Getting the word out.".
• catalog identifier "1556237855".
• catalog isFormatOf "Getting the word out.".
• catalog issued "1993".
• catalog issued "c1993.".
• catalog language "eng".
• catalog publisher "Homewood, Ill. : Business One Irwin,".
• catalog relation "Getting the word out.".
• catalog spatial "United States.".
• catalog subject "658.4/5 20".
• catalog subject "Communication in management United States.".
• catalog subject "Corporations Public relations United States.".
• catalog subject "HD59 .C638 1993".
• catalog tableOfContents "Ch. 1. A Million Messages a Day -- Ch. 2. The CEO as Communications Director -- Ch. 3. Managing Communications -- Ch. 4. Communicating with Employees -- Ch. 5. Human Resources Communication -- Ch. 6. Communicating to the Marketplace -- Ch. 7. The Green Manager -- Ch. 8. Communicating with External Audiences -- Ch. 9. Meeting the Press -- Ch. 10. Crisis Communications -- A. Government and the Nonprofit Communication -- B. Measuring Communications Value".
• catalog title "Getting the word out : how managers can create value with communications / Frank M. Corrado.".
• catalog type "text".