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- catalog alternative "Principles of typography as applied to retail advertising.".
- catalog contributor b4252383.
- catalog contributor b4252384.
- catalog created "1924.".
- catalog date "1924".
- catalog date "1924.".
- catalog dateCopyrighted "1924.".
- catalog extent "vii, 590 p. :".
- catalog isPartOf "Harvard social history/business preservation microfilm project. Project 2a ; 21855. mmf".
- catalog issued "1924".
- catalog issued "1924.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "Advertising.".
- catalog subject "Retail trade.".
- catalog subject "Selling.".
- catalog title "Principles of typography as applied to retail advertising.".
- catalog title "Retail advertising and selling : advertising, merchandise display, sales-planning, salesmanship, turnover and profit-figuring in modern retailing : including "Principles of typography as applied to retail advertising," by Richard M. Boren / by S. Roland Hall.".
- catalog type "text".