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• catalog abstract "Corporations all over America are responding to the growing consumer and regulatory pressures for a cleaner, safer environment. For the progressive, forward-looking company, environmentalism is now being viewed as a substantial marketing opportunity as well as a civic responsibility. As we move through the 1990s and into the twenty-first century, the companies that profit from environmental stewardship will be those that institutionalize environmental quality management. These companies will make it a priority to inform and educate consumers on the issues, as well as on the environmentally benign processes, products, and services that they offer. Here's a book that shows you how to be one of those companies, starting today! Designed for practical use, you'll learn how to competitively position and promote your products and services in environmentally conscious, convincing, and backlash-proof ways - with step-by-step guidance on all aspects of environmental marketing, including the role of the marketer in the corporate environmental improvement process; the fundamentals of total quality environmental management and marketing; developing an overall environmental marketing strategy; the art of getting management behind your environmental marketing programs; forging ties with environmental advocacy groups; negotiating the maze of federal, state, and local "green" guidelines and regulations; "green" product development and positioning; building brand loyalty among environmentally conscious and not so environmentally conscious consumers; developing high profile, low-risk advertising, public relations, and promotion campaigns; strengthening relationships with retailers and gaining critical merchandising support and much, much more!".
• catalog contributor b4339313.
• catalog created "c1993.".
• catalog date "1993".
• catalog date "c1993.".
• catalog dateCopyrighted "c1993.".
• catalog description "1. Introduction. Environmental Marketing Defined. Environmental Marketing and Environmental Management. The Ubiquitous Environment. The Right Approach. A Sound Business Strategy. How This Book Is Organized -- 2. The Marketer and Environmental Management. Quality Management Defined. Church & Dwight and QEM. The Role of the Marketer. Environmental Management and Marketing Synergy -- 3. The Marketer and Environmental Intelligence. The Role of Environmental Intelligence. Types of Environmental Information. A Case Study -- 4. Environmental Advocacy Groups. The New Paradigm. Obstacles to the New Paradigm. Opportunities. What to Watch For. Trends. Profiles of Natural Environmental Advocacy Groups. The New Foundation of the Environmental Movement -- 5. The Consumer Market. Who Are the Green Consumers? Purchase Considerations. Consumers and Green Claims. Dealing with Backlash -- ".
• catalog description "11. Environmental Communication Strategies. Consumers, Corporations, and Environmental Information. Advertising. Sales Promotion. Public Relations. Consumer Affairs -- 12. Summary: The Right Approach to Environmental Marketing. Why Environmental Marketing? The Right Approach to Environmental Marketing. The Role of Partnership -- Appendix A: Industry, Trade, and Professional Associations That Are Active in the Environmental Arena -- Appendix B: FTC Guides for the Use of Environmental Marketing Claims.".
• catalog description "6. Regulation and Product Certification. A Brief History of Environmental Marketing Regulation. Summary of FTC Environmental Marketing Guidelines. Product Certification -- 7. The Environmental Marketing Infrastructure. Retailers. Industry and Trade Associations. Regulatory Bodies. Policy and Educational Institutions. Scientific and Technical Institutions -- 8. Green-Product Development. The Case for Green Products. Threshold Issues. Green-Product Concept Generation. Market Evaluation and Product Concept Testing. Design for the Environment. Green-Packaging Development -- 9. Green-Product Positioning. The Environmental Imperative. The Green Joker in the Parity Deck. The Elements of Green-Product Positioning. Green Private-Label Products -- 10. Strategic Alliances and Environmental Marketing Partnership Planning. The Types of Strategic Alliance. The Strategic Importance of the Strategic Alliance. The Range of Partners. General Principles -- ".
• catalog description "Corporations all over America are responding to the growing consumer and regulatory pressures for a cleaner, safer environment. For the progressive, forward-looking company, environmentalism is now being viewed as a substantial marketing opportunity as well as a civic responsibility. As we move through the 1990s and into the twenty-first century, the companies that profit from environmental stewardship will be those that institutionalize environmental quality management. These companies will make it a priority to inform and educate consumers on the issues, as well as on the environmentally benign processes, products, and services that they offer. Here's a book that shows you how to be one of those companies, starting today! Designed for practical use, you'll learn how to competitively position and promote your products and services in environmentally conscious, convincing, and backlash-proof ways - with step-by-step guidance on all aspects of environmental marketing, including the role of the marketer in the corporate environmental improvement process; the fundamentals of total quality environmental management and marketing; developing an overall environmental marketing strategy; the art of getting management behind your environmental marketing programs; forging ties with environmental advocacy groups; negotiating the maze of federal, state, and local "green" guidelines and regulations; "green" product development and positioning; building brand loyalty among environmentally conscious and not so environmentally conscious consumers; developing high profile, low-risk advertising, public relations, and promotion campaigns; strengthening relationships with retailers and gaining critical merchandising support and much, much more!".
• catalog description "Includes bibliographical references and index.".
• catalog extent "xi, 252 p. :".
• catalog hasFormat "Environmental marketing.".
• catalog identifier "0070115990 :".
• catalog isFormatOf "Environmental marketing.".
• catalog issued "1993".
• catalog issued "c1993.".
• catalog language "eng".
• catalog publisher "New York : McGraw-Hill,".
• catalog relation "Environmental marketing.".
• catalog subject "658.8/02 20".
• catalog subject "Green marketing.".
• catalog subject "HF5413 .C63 1993".
• catalog subject "Product management Environmental aspects.".
• catalog tableOfContents "1. Introduction. Environmental Marketing Defined. Environmental Marketing and Environmental Management. The Ubiquitous Environment. The Right Approach. A Sound Business Strategy. How This Book Is Organized -- 2. The Marketer and Environmental Management. Quality Management Defined. Church & Dwight and QEM. The Role of the Marketer. Environmental Management and Marketing Synergy -- 3. The Marketer and Environmental Intelligence. The Role of Environmental Intelligence. Types of Environmental Information. A Case Study -- 4. Environmental Advocacy Groups. The New Paradigm. Obstacles to the New Paradigm. Opportunities. What to Watch For. Trends. Profiles of Natural Environmental Advocacy Groups. The New Foundation of the Environmental Movement -- 5. The Consumer Market. Who Are the Green Consumers? Purchase Considerations. Consumers and Green Claims. Dealing with Backlash -- ".
• catalog tableOfContents "11. Environmental Communication Strategies. Consumers, Corporations, and Environmental Information. Advertising. Sales Promotion. Public Relations. Consumer Affairs -- 12. Summary: The Right Approach to Environmental Marketing. Why Environmental Marketing? The Right Approach to Environmental Marketing. The Role of Partnership -- Appendix A: Industry, Trade, and Professional Associations That Are Active in the Environmental Arena -- Appendix B: FTC Guides for the Use of Environmental Marketing Claims.".
• catalog tableOfContents "6. Regulation and Product Certification. A Brief History of Environmental Marketing Regulation. Summary of FTC Environmental Marketing Guidelines. Product Certification -- 7. The Environmental Marketing Infrastructure. Retailers. Industry and Trade Associations. Regulatory Bodies. Policy and Educational Institutions. Scientific and Technical Institutions -- 8. Green-Product Development. The Case for Green Products. Threshold Issues. Green-Product Concept Generation. Market Evaluation and Product Concept Testing. Design for the Environment. Green-Packaging Development -- 9. Green-Product Positioning. The Environmental Imperative. The Green Joker in the Parity Deck. The Elements of Green-Product Positioning. Green Private-Label Products -- 10. Strategic Alliances and Environmental Marketing Partnership Planning. The Types of Strategic Alliance. The Strategic Importance of the Strategic Alliance. The Range of Partners. General Principles -- ".
• catalog title "Environmental marketing : positive strategies for reaching the green consumer / Walter Coddington.".
• catalog type "text".