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- catalog contributor b4434630.
- catalog created "c1992.".
- catalog date "1992".
- catalog date "c1992.".
- catalog dateCopyrighted "c1992.".
- catalog extent "xiv, 209 p. :".
- catalog identifier "0814478050 :".
- catalog issued "1992".
- catalog issued "c1992.".
- catalog language "eng".
- catalog publisher "New York : American Management Association,".
- catalog subject "658.8/02 20".
- catalog subject "HF5415 .L83 1992".
- catalog subject "Marketing Management.".
- catalog subject "Marketing Planning.".
- catalog subject "Marketing.".
- catalog title "The marketing plan : how to prepare and implement it / William M. Luther.".
- catalog type "text".