Matches in Harvard for { <http://id.lib.harvard.edu/aleph/003091902/catalog> ?p ?o. }
Showing items 1 to 27 of
27
with 100 items per page.
- catalog contributor b4493945.
- catalog created "c1992 (1993 printing)".
- catalog date "(1993 printing)".
- catalog date "1992".
- catalog date "c1992".
- catalog dateCopyrighted "c1992".
- catalog description "Foreword / Michael Angus -- Introduction: Brands -- The Newest Assets -- 1. Understanding Branding -- 2. The Anatomy of a Brand -- 3. The Brand Management Process -- 4. Using Research to Understand Markets -- 5. Identifying Target Customers -- Understanding Segmentation -- 6. Brand Positioning -- 7. The Scope of a Brand -- Brand Stretching -- 8. The Role of Promotion -- 9. Spending Money on Promotion -- 10. Brand Valuation -- 11. The Globalization of Brands.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxii, 259 p. :".
- catalog identifier "0201632799 :".
- catalog isPartOf "International management series".
- catalog isPartOf "The Economist books".
- catalog issued "1992".
- catalog issued "c1992".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Addison-Wesley,".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "658.8/27 20".
- catalog subject "Advertising Brand name products United States.".
- catalog subject "Brand name products United States Marketing.".
- catalog subject "Brand name products United States.".
- catalog subject "Branding (Marketing) United States.".
- catalog subject "HD69.B7 A76 1992".
- catalog tableOfContents "Foreword / Michael Angus -- Introduction: Brands -- The Newest Assets -- 1. Understanding Branding -- 2. The Anatomy of a Brand -- 3. The Brand Management Process -- 4. Using Research to Understand Markets -- 5. Identifying Target Customers -- Understanding Segmentation -- 6. Brand Positioning -- 7. The Scope of a Brand -- Brand Stretching -- 8. The Role of Promotion -- 9. Spending Money on Promotion -- 10. Brand Valuation -- 11. The Globalization of Brands.".
- catalog title "The handbook of brand management / David Arnold.".
- catalog type "text".