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- catalog abstract "Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors.".
- catalog contributor b4495606.
- catalog created "1993.".
- catalog date "1993".
- catalog date "1993.".
- catalog dateCopyrighted "1993.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors.".
- catalog description "Pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- Pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- Pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.".
- catalog extent "xii, 411 p. :".
- catalog hasFormat "Dynamics of persuasion.".
- catalog identifier "0805804900".
- catalog isFormatOf "Dynamics of persuasion.".
- catalog isPartOf "Communication textbook series. General communication theory and methodology".
- catalog issued "1993".
- catalog issued "1993.".
- catalog language "eng".
- catalog publisher "Hillsdale, N.J. : L. Erlbaum,".
- catalog relation "Dynamics of persuasion.".
- catalog subject "153.8/52 20".
- catalog subject "Attitude change.".
- catalog subject "Attitude.".
- catalog subject "BF637.P4 P39 1993".
- catalog subject "Mass Media.".
- catalog subject "Mass media Psychological aspects.".
- catalog subject "Persuasion (Psychology)".
- catalog subject "Persuasive Communication.".
- catalog tableOfContents "Pt. 1. Foundations of Persuasion. 1. Introduction: A Case Study in Persuasion. 2. Defining and Measuring Attitudes. 3. Attitude Formation: Myths, Theories, and Evidence. 4. Attitudes and Behavior -- Pt. II. Changing Attitudes and Behaviors. 5. Cognitive Processing Models of Persuasion. 6. "Who Says It": Source Factors in Persuasion. 7. Message Effects. 8. Channel and Receiver Factors. 9. Social Judgment Theory. 10. Cognitive Dissonance Theory -- Pt. III. Communication Approaches. 11. Interpersonal Persuasion. 12. Information Campaigns.".
- catalog title "The dynamics of persuasion / Richard M. Perloff.".
- catalog type "text".