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- catalog contributor b4526744.
- catalog contributor b4526745.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 542 p. :".
- catalog identifier "0070430462".
- catalog isPartOf "McGraw-Hill series in marketing".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "New York : McGraw-Hill,".
- catalog subject "658.5/74 20".
- catalog subject "HF5415.153 .M66 1993".
- catalog subject "New products Management.".
- catalog title "Product planning and management : designing and delivering value / William L. Moore, Edgar A. Pessemier.".
- catalog type "text".