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• catalog contributor b4539911.
• catalog created "[1968]".
• catalog date "1968".
• catalog date "[1968]".
• catalog dateCopyrighted "[1968]".
• catalog description "Bibliography: p. 213-219.".
• catalog description "Part I: Introduction -- Some basic assumptions -- The myth of neutral language -- The persuasiveness of language -- The ambiguity of language -- The morality of language -- The field of rhetoric -- Definition -- The "departments" of rhetoric -- Part II: Aristotle and extrapolation -- Book I -- Book II -- Four common topics -- Book III -- The neoclassical age-force and counterforce: a rhetorical case history -- Some basic assumptions -- The sublime -- Longinus -- Neoclassical Longinians -- The elocutionary movement -- The doctrine of perspicuity -- Thomas Sprat and the royal society -- Rationalism and perspicuity -- Hugh Blair -- George Campbell -- Part III: The new rhetoric: Desiderata -- Kenneth Burke -- Linguistics and psycholinguistics -- Logic -- Jargon -- Part V: New rhetoric: style -- Definition -- Impressionism -- Stylistics and metastylistics -- Grammar and style -- Texture -- Idiosyncratic analysis -- Tropes and schemes -- Generative grammar -- The value of style -- The metaphor -- The symbol -- Part VI: New rhetoric: form -- Generative grammar and form -- The generative quality of language -- The proposition -- Topic sentence -- The sentence and the paragraph -- "Formal" relations -- Structural and lexical meaning -- Patterns of experience -- Logical patterns -- Kenneth Burke on form -- Logic and form -- "The connexion of ideas" -- The symbol as generating principle -- The modes -- Part VII: Pedagogy -- A new breed of cat -- A new course in rhetoric -- Aristotle -- Logic -- Grammar -- Form -- Invention -- Rhetorical stance -- History -- Esthetics -- A theory of pedagogy -- Part VIII: Rhetoric and poetic -- Preliminary -- Rhetorical criticism -- Style -- Form -- Ideational content -- Identification -- Modus operandi -- The whole piece -- Author -- circumstances -- Medium -- Stance -- Form -- Style -- Metastyle -- Ratios -- "Meaning" -- Rhetoric in a novel.".
• catalog extent "xii, 228 p.".
• catalog hasFormat "Rhetoric.".
• catalog isFormatOf "Rhetoric.".
• catalog issued "1968".
• catalog issued "[1968]".
• catalog language "eng".
• catalog publisher "New York, Holt, Rinehart and Winston".
• catalog relation "Rhetoric.".
• catalog subject "808".
• catalog subject "English language Rhetoric.".
• catalog subject "PN175 .W54".
• catalog subject "Rhetoric.".
• catalog tableOfContents "Part I: Introduction -- Some basic assumptions -- The myth of neutral language -- The persuasiveness of language -- The ambiguity of language -- The morality of language -- The field of rhetoric -- Definition -- The "departments" of rhetoric -- Part II: Aristotle and extrapolation -- Book I -- Book II -- Four common topics -- Book III -- The neoclassical age-force and counterforce: a rhetorical case history -- Some basic assumptions -- The sublime -- Longinus -- Neoclassical Longinians -- The elocutionary movement -- The doctrine of perspicuity -- Thomas Sprat and the royal society -- Rationalism and perspicuity -- Hugh Blair -- George Campbell -- Part III: The new rhetoric: Desiderata -- Kenneth Burke -- Linguistics and psycholinguistics -- Logic -- Jargon -- Part V: New rhetoric: style -- Definition -- Impressionism -- Stylistics and metastylistics -- Grammar and style -- Texture -- Idiosyncratic analysis -- Tropes and schemes -- Generative grammar -- The value of style -- The metaphor -- The symbol -- Part VI: New rhetoric: form -- Generative grammar and form -- The generative quality of language -- The proposition -- Topic sentence -- The sentence and the paragraph -- "Formal" relations -- Structural and lexical meaning -- Patterns of experience -- Logical patterns -- Kenneth Burke on form -- Logic and form -- "The connexion of ideas" -- The symbol as generating principle -- The modes -- Part VII: Pedagogy -- A new breed of cat -- A new course in rhetoric -- Aristotle -- Logic -- Grammar -- Form -- Invention -- Rhetorical stance -- History -- Esthetics -- A theory of pedagogy -- Part VIII: Rhetoric and poetic -- Preliminary -- Rhetorical criticism -- Style -- Form -- Ideational content -- Identification -- Modus operandi -- The whole piece -- Author -- circumstances -- Medium -- Stance -- Form -- Style -- Metastyle -- Ratios -- "Meaning" -- Rhetoric in a novel.".
• catalog title "Rhetoric; a synthesis [by] W. Ross Winterowd.".
• catalog type "text".