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- catalog contributor b4551867.
- catalog contributor b4551868.
- catalog created "1962.".
- catalog date "1962".
- catalog date "1962.".
- catalog dateCopyrighted "1962.".
- catalog extent "253 p.".
- catalog isPartOf "McGraw-Hill series in marketing and advertising".
- catalog issued "1962".
- catalog issued "1962.".
- catalog language "eng".
- catalog publisher "New York, McGraw-Hill,".
- catalog subject "658.8".
- catalog subject "HF5415 .L48".
- catalog subject "Marketing.".
- catalog title "Innovation in marketing, new perspectives for profit and growth.".
- catalog type "text".