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- catalog abstract "Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society "preoccupied with consumption, with comfort and bodily well-being, with luxury, spending, and acquisition, with more goods this year than last, more next year than this." Tracing the rise of American mass-market culture from its beginnings in the 1890s, William Leach reveals how pioneering and visionary merchant princes - John Wanamaker, the Straus brothers, Marshall Field, and A.T. Stewart - constructed the modern department store business and lured millions of buyers with remarkable feats of showmanship. Spectacular displays with dazzling light and color effects and marching bands and bugle corps were part of the pageantry employed to entice Americans into the pleasure of consumption and indulgence. Famous architects and stage designers were enlisted to create the proper atmosphere, and they became part of a complex network of relationships involving banks, hotels, churches, museums, universities, and government that helped these merchants, in effect, create and disseminate a new mentality predicated on acquisition and consumption as a means of achieving happiness. A fascinating tale of American business, one that is particularly resonant amid the undertow of today's staggering trade deficits and retail bankruptcies, Land of Desire raises some disturbing questions about how the work ethic of an earlier America was superseded by a new consumer culture that came to dominate, reshape, and ultimately define America.".
- catalog contributor b4620431.
- catalog coverage "United States Commercial policy History.".
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Absorbing and incisive, Land of Desire tells the story of a fundamental transformation in the culture and economy of America - the rise of mass-market consumerism and the attendant shift to a society "preoccupied with consumption, with comfort and bodily well-being, with luxury, spending, and acquisition, with more goods this year than last, more next year than this." Tracing the rise of American mass-market culture from its beginnings in the 1890s, William Leach reveals how pioneering and visionary merchant princes - John Wanamaker, the Straus brothers, Marshall Field, and A.T. Stewart - constructed the modern department store business and lured millions of buyers with remarkable feats of showmanship. Spectacular displays with dazzling light and color effects and marching bands and bugle corps were part of the pageantry employed to entice Americans into the pleasure of consumption and indulgence. Famous architects and stage designers were enlisted to create the proper atmosphere, and they became part of a complex network of relationships involving banks, hotels, churches, museums, universities, and government that helped these merchants, in effect, create and disseminate a new mentality predicated on acquisition and consumption as a means of achieving happiness. A fascinating tale of American business, one that is particularly resonant amid the undertow of today's staggering trade deficits and retail bankruptcies, Land of Desire raises some disturbing questions about how the work ethic of an earlier America was superseded by a new consumer culture that came to dominate, reshape, and ultimately define America.".
- catalog description "Includes bibliographical references (p. [391]-486) and index.".
- catalog description "Introduction: The Land of Desire and the Culture of Consumer Capitalism -- I. Strategies of Enticement. 1. The Dawn of a Commercial Empire. 2. Facades of Color, Glass, and Light. 3. Interiors. 4. Fashion and the Indispensable Thing. 5. Ali Baba's Lamp: Service for Private and Public Benefit -- II. Circuits of Power. 6. "Business Runs the World": Institutional Coalitions Behind the New Order. 7. Wanamaker's Simple Life and the Moral Failure of Established Religion. 8. Mind Cure and the Happiness Machine -- III. Managing a Dream Culture: 1922-1932. 9. "An Age of Consolidation": Goods, Money, and Mergermania. 10. "Sell Them Their Dreams" 11. The Spectacles. 12. Herbert Hoover's Emerald City and Managerial Government -- Conclusion: Legacies.".
- catalog description "Publishers Weekly Best Nonfiction Books".
- catalog extent "xvii, 510 p. :".
- catalog hasFormat "Land of desire.".
- catalog identifier "0394543505 :".
- catalog isFormatOf "Land of desire.".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog publisher "New York : Pantheon Books,".
- catalog relation "Land of desire.".
- catalog spatial "United States Commercial policy History.".
- catalog spatial "United States".
- catalog subject "381/.141/0973 20".
- catalog subject "Consumer behavior United States History.".
- catalog subject "Department stores Social aspects United States History.".
- catalog subject "Department stores United States History.".
- catalog subject "HF5465.U5 L4 1993".
- catalog subject "Sales promotion United States History.".
- catalog tableOfContents "Introduction: The Land of Desire and the Culture of Consumer Capitalism -- I. Strategies of Enticement. 1. The Dawn of a Commercial Empire. 2. Facades of Color, Glass, and Light. 3. Interiors. 4. Fashion and the Indispensable Thing. 5. Ali Baba's Lamp: Service for Private and Public Benefit -- II. Circuits of Power. 6. "Business Runs the World": Institutional Coalitions Behind the New Order. 7. Wanamaker's Simple Life and the Moral Failure of Established Religion. 8. Mind Cure and the Happiness Machine -- III. Managing a Dream Culture: 1922-1932. 9. "An Age of Consolidation": Goods, Money, and Mergermania. 10. "Sell Them Their Dreams" 11. The Spectacles. 12. Herbert Hoover's Emerald City and Managerial Government -- Conclusion: Legacies.".
- catalog title "Land of desire : merchants, power, and the rise of a new American culture / William Leach.".
- catalog type "History. fast".
- catalog type "text".